Neil Patel - Give First philosophy, SEO tactics, how to leverage AI in marketing and brand building!

👉🏼 About the Guest:

Neil Patel is a New York Times Bestselling author. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. He was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.

👉🏼 About the Host:

Sharath is a founder, creator, and community builder. He is also a serial maker who built and shipped 15+ projects using no-code tools. His SaaS product Shoutout generated $30k ARR, which was sold to a UK-based product studio. Prev, Sharath worked for world-changing startups like Product Hunt and On Deck, where he helped build and nurture communities. He also grew his audience on Twitter from 200 to 22,000 using give-first principles and creating high-value content. Currently, he is the Head of Community + Brand at Threado, building a side project called GuestLab, and runs a newsletter called YC Founder Stories alongside hosting this podcast.

👉🏼 Sponsor Corner:

Shoutout to Acquire.com for being the first sponsor of The Undefeated Underdogs podcast! They’re the best online marketplace to buy/sell startups and I know many founders who have sold their businesses there. If you're looking to wind down your business and cash in some of your founder chips, check them out - https://try.acquire.com/sharath/

👉🏼 Description:

Tune in as Sharath and Neil Patel discuss digital marketing in 2023, AI in marketing, and building a brand!

👉🏼 Timestamps:

• 00:00: Episode Highlight
• 00:23: Shoutout to Acquire.com
• 02:51: Introduction to Neil Patel
• 03:45: How Neil started his marketing journey
• 04:46: Early marketing rookie mistakes
• 06:40: Marketing advice for 15-year-old Neil
• 08:10: Best marketing channels in 2023
• 08:55: Tactics to hit 4M+ blog hits per month
• 09:55: Learnings from podcasting for Neil
• 12:04: How a Give-First philosophy helps your business
• 14:22: How to leverage personalized marketing in 2023
• 15:53: Roles of influencers in marketing
• 18:22: Key trends in digital marketing
• 20:04: How to utilize data in marketing
• 21:12: Neil's Scrappy Marketing Strategy™
• 22:50: How to become a trustworthy brand
• 24:29: Neil's blunt advice for public speaking
• 24:57: The philosophies of Dad-Neil vs Marketing-Neil
• 26:59: Neil's work-life balance routine
• 27:30: Challenges marketing for large companies
• 28:33: Growing your consultancy gig from scratch
• 29:55: Stealing Marketing 101
• 31:11: Using AI in marketing
• 32:45: Outro and closing thoughts

👉🏼 Resources:

• Your specific link for Acquire.com: https://try.acquire.com/sharath/

👉🏼 Where to find Neil Patel:

• Twitter: https://twitter.com/neilpatel
• Youtube: https://www.youtube.com/neilpatel
• Instagram: https://www.instagram.com/neilpatel/
• Linkedin: https://www.linkedin.com/in/neilkpatel/
• Website: https://neilpatel.com/

👉🏼 Where to find Sharath:

• Twitter: https://twitter.com/5harath
• YouTube: https://www.youtube.com/@5harath
• Website: https://5harath.com/
• Newsletter: https://5harath.substack.com/