#73 - Tripwire VS SLO

Things You’ll Learn in this Episode of Doing it Online:

  • The breakdown of both the Self-Liquidating Offer and Tripwire: who they’re for, when to use them, their objectives...
  • The pros and cons of both...
  • My recommendation for either SLO or Tripwire... (I share my fave option!)

I think it’s time for a good old fashioned smackdown. But the nerdy kind, not the violent kind.

Our opponents: the Self Liquidating Offer and the Tripwire.

See, I’ve had a lot of questions recently about whether I prefer (and would recommend) either a Self-Liquidating Offer (SLO) or a Tripwire…

Now, let’s be clear: they are BOTH a type of ‘Mini-But-Mighty’ offer. (Which is the term we use here at Hello Funnels for this kind of marketing strategy). And at first glance, their objective appears very similar:

To make your marketing pay for itself (so you can invest even more in your marketing and grow faster without the stress!)

But, there are differences...

So! Who are they for? When is the best time to use them? How do you implement them (correctly)?

Let’s break it all down now…

AND! If you want to learn HOW to create BOTH Of these amazing marketing assets for your business in just 5-days?

We show you exactly how inside our Funnel Fuel program

Now normally, this is JUST for eCourse Empire clients, but we are going to be running a special round of Funnel Fuel very soon!

And yes, of course, we’ve sweetened the deal with some amazing discounts and bonuses... But ONLY to the clever cats who jump in now and join the VIP Waitlist (And yes, this is the ONLY way to join Funnel Fuel, it’s normally JUST for our eCourse Empire crew )

This includes...

  1. A crazy-amazing discount of $500 off! (Plus, the very first person to join when the VIP doors open, wins a $500 voucher and the course cost back!

  2. Over $1200 of other business-boosting bonuses. (You can't get this deal anywhere else!)

  3. AND you’ll also get 30-days of eCourse Empire for FREE! Normally worth $299, but actually it's priceless because you get tonnes of hands-on support, 2-3 weekly live calls + feedback, plus access to over $6000 worth of our programs and MORE!

BUT this amazing opportunity is ONLY for people who are ON the Funnel Fuel waitlist!!

>>> Click here to be a part of the waitlist gang and then come back and listen to the episode! <<<

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Jaksot(300)

#300 - What AI Actually Replaced On My Team (and What It Never Will)

#300 - What AI Actually Replaced On My Team (and What It Never Will)

A few years ago I had a team of six people. I don't think I've ever been more stretched, more stressed, or slower to get anything done.Today my core team is a fraction of that size, and the business m...

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#299 - AI isn't killing small businesses - it's creating the most profitable era of them in history

#299 - AI isn't killing small businesses - it's creating the most profitable era of them in history

The doom and gloom narrative about AI and small business is wrong.For a while now I've been sitting with two feelings about AI at the same time. Genuine excitement about what it makes possible. And a ...

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#298 - This one Strategy brought in an extra $300K+ in the last Five Month

#298 - This one Strategy brought in an extra $300K+ in the last Five Month

$296,516.31. From a $37 offer. In five months.That's not a launch. That's not a viral moment. That's a self-funding sales pathway running in the background — and in this episode, I'm pulling back the ...

26 Touko 8min

#297 - 3 Reasons Your Sales Have Slowed Down (And How to Fix Them)

#297 - 3 Reasons Your Sales Have Slowed Down (And How to Fix Them)

If your sales have slowed down lately, the answer probably isn't what you think.It's not the market. It's not your content. It's not that your offer isn't good enough. In most cases it comes down to o...

19 Touko 12min

#296 - The Silent Selling System Behind Five-Figure Days

#296 - The Silent Selling System Behind Five-Figure Days

Five-figure days don't happen by accident.They happen when you have the right system running quietly in the background while you live your actual life. No webinar. No live launch. No grinding.Most peo...

12 Touko 13min

#295 - Everyone's Running Live Workshops. Let's Talk About It.

#295 - Everyone's Running Live Workshops. Let's Talk About It.

There's a reason everyone in your feed is suddenly running a paid live workshop.It's not a coincidence. It's not a fad. It's a direct response to some very real problems happening in the online busine...

5 Touko 13min

#294 — Inside The Budget AI Tech Stack Running Our Whole Business

#294 — Inside The Budget AI Tech Stack Running Our Whole Business

You don't need a developer, a $10,000 custom build, or some fancy tech you can barely pronounce to actually use AI in your business properly.The full AI tech stack running our entire business at Hello...

28 Huhti 10min

#293 - Diary of Building Our AI Assistant, Part 2

#293 - Diary of Building Our AI Assistant, Part 2

Most people's AI knows absolutely nothing about their business.Every conversation starts from scratch. You spend 20 minutes giving it context before you can even get to the actual question. And then y...

21 Huhti 11min

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