#73 - Tripwire VS SLO

Things You’ll Learn in this Episode of Doing it Online:

  • The breakdown of both the Self-Liquidating Offer and Tripwire: who they’re for, when to use them, their objectives...
  • The pros and cons of both...
  • My recommendation for either SLO or Tripwire... (I share my fave option!)

I think it’s time for a good old fashioned smackdown. But the nerdy kind, not the violent kind.

Our opponents: the Self Liquidating Offer and the Tripwire.

See, I’ve had a lot of questions recently about whether I prefer (and would recommend) either a Self-Liquidating Offer (SLO) or a Tripwire…

Now, let’s be clear: they are BOTH a type of ‘Mini-But-Mighty’ offer. (Which is the term we use here at Hello Funnels for this kind of marketing strategy). And at first glance, their objective appears very similar:

To make your marketing pay for itself (so you can invest even more in your marketing and grow faster without the stress!)

But, there are differences...

So! Who are they for? When is the best time to use them? How do you implement them (correctly)?

Let’s break it all down now…

AND! If you want to learn HOW to create BOTH Of these amazing marketing assets for your business in just 5-days?

We show you exactly how inside our Funnel Fuel program

Now normally, this is JUST for eCourse Empire clients, but we are going to be running a special round of Funnel Fuel very soon!

And yes, of course, we’ve sweetened the deal with some amazing discounts and bonuses... But ONLY to the clever cats who jump in now and join the VIP Waitlist (And yes, this is the ONLY way to join Funnel Fuel, it’s normally JUST for our eCourse Empire crew )

This includes...

  1. A crazy-amazing discount of $500 off! (Plus, the very first person to join when the VIP doors open, wins a $500 voucher and the course cost back!

  2. Over $1200 of other business-boosting bonuses. (You can't get this deal anywhere else!)

  3. AND you’ll also get 30-days of eCourse Empire for FREE! Normally worth $299, but actually it's priceless because you get tonnes of hands-on support, 2-3 weekly live calls + feedback, plus access to over $6000 worth of our programs and MORE!

BUT this amazing opportunity is ONLY for people who are ON the Funnel Fuel waitlist!!

>>> Click here to be a part of the waitlist gang and then come back and listen to the episode! <<<

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Jaksot(314)

#306 - I Asked Claude How to Free Up 10+ Hours a Week (Here's What It Said)

#306 - I Asked Claude How to Free Up 10+ Hours a Week (Here's What It Said)

I asked Claude one question, and it changed how I'm running the rest of this year. Not a caption prompt. Not a content idea. I asked it to audit my business and tell me exactly what to build to free u...

15 Syys 14min

#305 - This 10 minute move = free money in your business!

#305 - This 10 minute move = free money in your business!

There's a tick box on your checkout page that could be worth more than your next launch.Most people either don't have one, have one that's quietly underperforming, or have one and are too nervous to a...

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#304 - 3 Things I Did to Restart My Instagram... Again (While Posting Less)

#304 - 3 Things I Did to Restart My Instagram... Again (While Posting Less)

My engagement fell off a cliff, and I was bored of my own content. Not stuck. Not clueless. I've got the systems, the prompts, the whole content machine. The posts were going up four times a week, on ...

1 Syys 15min

 Scale Like A Girl Ep 8 - The 4 Things That Stop Women At Exactly This Level. One Of Them Is Yours

Scale Like A Girl Ep 8 - The 4 Things That Stop Women At Exactly This Level. One Of Them Is Yours

Almost twenty years ago, I invented Pinterest. Before Pinterest existed.Built it for my fashion blog... inspiration boards, saved images, even the sneaky background affiliate links (yes, real Pinteres...

25 Elo 13min

Scale Like A Girl Ep 7 - The AI Actually Running My Business Right Now (And What Each One Replaced)

Scale Like A Girl Ep 7 - The AI Actually Running My Business Right Now (And What Each One Replaced)

It's no secret I've been geeking out hard on AI for the last couple of years.What I haven't done is show you what it's actually doing in my business right now... the three places it's earning its keep...

23 Elo 14min

Scale Like A Girl Ep 6 — How A Health Coach Scaled From 2 Sales A Month To 20 Sales A Week To 20 Sales A Day

Scale Like A Girl Ep 6 — How A Health Coach Scaled From 2 Sales A Month To 20 Sales A Week To 20 Sales A Day

Her offer was good. Her clients got life-changing results. And she was making about two sales a month.To make one sale she was doing five or six sales calls, and every sale she made put another eight ...

20 Elo 16min

Scale Like A Girl Ep 5 - The 9 Secret Sales Strategies Running In My Business Right Now (I Haven't Touched Most Of Them In Months)

Scale Like A Girl Ep 5 - The 9 Secret Sales Strategies Running In My Business Right Now (I Haven't Touched Most Of Them In Months)

Right now there are nine different things in my business making sales. I'm not doing any of them, and I haven't touched most of them in months. Between them they make multiple sales every single day. ...

18 Elo 14min

Scale Like A Girl Ep 4 - The 7 Signs You're About To Hit Your Next Level

Scale Like A Girl Ep 4 - The 7 Signs You're About To Hit Your Next Level

After eight years I can usually tell who's about to break through, months before it happens.It isn't instinct, it's a pattern. The people who go do a very specific set of things first, in roughly the ...

16 Elo 13min

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