EP259: Perran Cooke, CEO & Founder of Sowena Group - Do Sporty People Make The Best Leaders?

EP259: Perran Cooke, CEO & Founder of Sowena Group - Do Sporty People Make The Best Leaders?

Perran Cooke, an ex-professional footballer to a dynamic leader & CEO founder of Sowena Group - with over a decade of senior/exec finance recruitment. He delivers an elite finance and accountancy search service to high-growth and private equity/VC backed businesses in the North West of England.

After his injury in professional football, he moved into sports insurance down in Cornwall. Perran explains his past of winning and achieving a DSA award in his second year ,but also having a deep passion for managing people. Recruitment was a mystery to him but after moving to Manchester - his client introduced him to the Industry...

Key topics from this episode, which Perran and Lysha delve into:

  • He learnt how pivotal integrity is when launching his own business, Sowena Group
  • Sharing his beliefs in a "candidate-led approach," therefore essential for maintaining integrity in business.
  • Discusses the challenges of how hard moving from biller to billing manager is.
  • Finding out what Sowena (a Cornish word) means.

  • Navigates the complexities of business and leadership with a strong moral compass.


Connect with Perran here - https://www.linkedin.com/in/perran-cooke-98a21939/


You should find this episode joyful at any stage of your recruitment career because Perran is so open and transparent.

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The Recruiter's Recruitment Podcast is proudly sponsored by Paiger and partners to Needi and Inclusion Crowd.

Our Sponsor:

Paiger - Making Recruiters Smarter and Faster. Paiger helps recruiters build personal brands, identify new business opportunities, attract candidates, and have better conversations.

Find out more details on Paiger here - https://paiger.co/?utm_source=podcast&utm_medium=sponsor&utm_campaign=recruiters-recruiter

Our Partners:

Needi is a concierge gift-matching service using psychology and AI, to pinpoint the perfect gifts and experiences for your recipient, from the best, local independent businesses. Their team of expert gift finders, save companies time and money, with their complimentary corporate gifting service . Find out more here -https://needi.co.uk/

Diversity in Recruitment helps recruitment businesses understand diversity, equity, and inclusion in a way that makes sense. Our training and advisory work is designed anidence to attract diverse talent, recruit inclusively, improve your candidate journey and confidently partner with their clients. DE&I doesn’t have to be complicated and scary - it’s simply about fair, ethical and high-quality recruitment.

Keybridge IT Solutions is a London-based Fully Managed IT Support and solutions Provider - Providing 24×7 Support to all Customers. Specialities include Microsoft Cloud, including Office 365, Microsoft 365, Microsoft Azure, Security, Internet Connectivity, VoIP, and much moredidence to attract diverse talent, recruit inclusively, improve your candidate journey and confidently partner with their clients. DE&I doesn’t have to be complicated and scary - it’s simply about fair, ethical and high-quality recruitment.

Keybridge IT Solutions is a London-based Fully Managed IT Support and solutions Provider - Providing 24×7 Support to all Customers. Specialities include Microsoft Cloud, including Office 365, Microsoft 365, Microsoft Azure, Security, Internet Connectivity, VoIP, and much more.

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EP342: Building a High-Performance Recruitment Business with AI - Dave Radford, Founder, 7X Partners

EP342: Building a High-Performance Recruitment Business with AI - Dave Radford, Founder, 7X Partners

What does it take to build a high-performance recruitment business in the age of AI?On this episode of The Recruiter’s Recruitment Podcast, Lysha Holmes speaks with Dave Radford, Founder of 7X Partner...

19 Loka 49min

EP341: Building a PROPA Lifestyle Business in Recruitment - Sophie Booth, Co-Owner, We Are PROPA

EP341: Building a PROPA Lifestyle Business in Recruitment - Sophie Booth, Co-Owner, We Are PROPA

In this episode of The Recruiter’s Recruitment Podcast, host Lysha Holmes chats with Sophie Booth, co-founder of We Are PROPA, about recruitment, entrepreneurship, building a business around your life...

5 Loka 37min

EP340: People, Passion & Profit - Jo Gregory, Recruitment Training & Growth Advisor, CEO & Founder

EP340: People, Passion & Profit - Jo Gregory, Recruitment Training & Growth Advisor, CEO & Founder

Lysha Holmes welcomes back Jo Gregory to the Recruiter’s Recruitment Podcast for a wide-ranging conversation about where recruitment is heading, how recruiters can stay relevant in an AI-enabled world...

28 Syys 48min

EP339: Building a High-Performance Culture That Works - Max Learmonth, Founder of Forge Talent

EP339: Building a High-Performance Culture That Works - Max Learmonth, Founder of Forge Talent

The Recruiter’s Recruitment Podcast returns with Lysha Holmes joined by Max Learmonth, Founder of Forge Talent, for a candid conversation about recruitment, authenticity, culture and what it really ta...

21 Syys 35min

EP338: £1m Months to Starting Again: Lessons Learned with John Gaughan, Founder of It’s Just You

EP338: £1m Months to Starting Again: Lessons Learned with John Gaughan, Founder of It’s Just You

What happens when a recruitment business that once looked unstoppable suddenly collapses? And what can you learn from rebuilding after it?In this episode of The Recruiter’s Recruitment Podcast, Lysha ...

14 Syys 45min

EP337: How AI & Data-Driven Leaderboards Let Recruiters Recruit! - Jordan Shlosberg, Founder, Atlas

EP337: How AI & Data-Driven Leaderboards Let Recruiters Recruit! - Jordan Shlosberg, Founder, Atlas

What happens when you stop forcing recruiters to work around their CRM and instead build technology around how recruiters actually work?In this episode of The Recruiter’s Recruitment Podcast, host Lys...

7 Syys 49min

EP336: How Intelligent Businesses are Winning in Recruitment - Darren Westall, Co-Founder, Paiger

EP336: How Intelligent Businesses are Winning in Recruitment - Darren Westall, Co-Founder, Paiger

Lysha Holmes welcomes back Darren Westall, Co-Founder of Paiger, for a wide-ranging conversation about business development, recruitment technology and what it really takes to thrive in the next phase...

1 Syys 38min

Season 6 Wrap-Up & What's Next - Lysha Holmes, Podcast Host & Founder of Qui Recruitment

Season 6 Wrap-Up & What's Next - Lysha Holmes, Podcast Host & Founder of Qui Recruitment

Season 6 has been an incredible journey, and in this special wrap-up episode, host Lysha Holmes reflects on the season, thanks the amazing recruitment community for its continued support, and shares w...

10 Elo 2min

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