Comics & Memes x Culture Text with Neale Barnholden
Material Girls21 Tammi 2025

Comics & Memes x Culture Text with Neale Barnholden

This week, longtime friend of the pod, Neale Barnholden (he/him), joins Marcelle and Hannah to discuss the materiality of comic books and their influence on modern-day meme culture! They talk reading conventions, colonization, de- and re-contextualization, as well as the raced and classed history of comics. Together, they then dive into Paul Davis's idea of "the culture text" (adaptations, parodies, references of the text created by culture at large). They consider how Richie Rich came to reference Donald Trump in 2016, how comic artist KC Green's dog in a burning house (the "This is Fine" meme) became ubiquitous, and how we might make sense of our current visual culture in relation to the "lurid" history of comic books.


There's a lot to unpack in this episode and if you have thoughts, questions or comments, submit them over Instagram for our next Material Concerns episode!


Follow on Neale on Instagram @ominousgarfield. Buy his book, From Gum Wrappers to Richie Rich: The Materiality of Cheap Comics, at your local bookstore! You can also see more Neale on our Patreon!


Learn more about Material Girls on our Instagram at instagram.com/ohwitchplease! Or check out our website ohwitchplease.ca. We'll be back in two weeks with a Material Concerns episode, but until then, go check out all the other content we have on our Patreon at Patreon.com/ohwitchplease! Patreon is how we produce the show and pay our team! Thanks again to all of you who have already made the leap to join us there!


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Material Girls is a show that aims to make sense of the zeitgeist through materialist critique* and critical theory! Each episode looks at a unique object of study (something popular now or from back in the day) and over the course of three distinct segments, Hannah and Marcelle apply their academic expertise to the topic at hand.


*Materialist Critique is, at its simplest possible level, a form of cultural critique – that is, scholarly engagement with a cultural text of some kind – that is interested in modes of production, moments of reception, and the historical and ideological contexts for both. Materialist critique is really interested in the question of why a particular cultural work or practice emerged at a particular moment.

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