Building Your Brand: "Queen of Air Fryers" provides marketing tips and recipes that launched her career.

Building Your Brand: "Queen of Air Fryers" provides marketing tips and recipes that launched her career.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Cathy Yoder.

As a busy mom of 8 kids, Cathy Yoder needed a way to put food on the table fast ... several times a day. This reluctant cook learned how to use an air fryer to make real food, real fast. Today, she's widely regarded as “The Air Fryer Queen” with over 741,000 YouTube subscribers, 6 million video views, and 35,000 cookbooks sold, having turned her aversion to cooking into a thriving online empire inspiring home cooks everywhere to use this versatile appliance for quick, healthy and more cost effective meals. Ironically, Cathy's reluctance to cook was an essential ingredient for building her business, which helps people just like her feel more confident in the kitchen. She has shown millions that air fryers can do much more than reheat leftovers! to prove that air fryers could do more than reheat frozen foods and leftovers. So, she documented the journey on YouTube. Now, just a couple of years later, her channel draws thousands of daily visitors, attracts sponsors, and nets significant affiliate revenue.

More importantly, she empowers people to dust off their air fryers and start using them to make simple, delicious meals in minutes.

In her own words:

True Story. I don't like to cook. But as a busy mom of 8 kids, I needed a way to put food on the table fast--several times a day.

I tried meal prep, delivery services, eating out (not good), and more. Nothing worked. Meal prep required too much time in the kitchen. And the other options were too pricey for my deal-seeking nature.

That's when I started experimenting with an air fryer. (I may not like cooking, but I enjoy learning new technology.) Soon, I discovered I could make simple, delicious, and mostly nutritious meals in minutes. When my kids ate those first dinners without complaining, I had an "aha moment" that dramatically changed how I cook and the trajectory of my business.

In 2020, with a house full of family members STILL needing to eat, I used my phone to record videos of the food I cooked in the air fryer. The kids tried and rated each recipe. Some even pitched in to help chop, mix, and measure. I posted the videos and recipes on YouTube, and here we are.

I now have a family full of air fryer enthusiasts. The recipe portion of Fabulessly Frugal (my original business) has grown so much that we are spinning the cooking content into a site called Empowered Cooks. Pine & Pepper is a physical product line of cooking accessories launched earlier this year.

Ironically, my reluctance to cook was an essential ingredient for building this thriving culinary business that helps people (like me) feel more confident in the kitchen.

#STRAW

#BEST

#SHMS

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See omnystudio.com/listener for privacy information.

Jaksot(3912)

Follow Your Passion: Former USC track star, turned education attorney and now filmmaker, discusses new “Love the Skin You’re In”

Follow Your Passion: Former USC track star, turned education attorney and now filmmaker, discusses new “Love the Skin You’re In”

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Sauda Johnson McNeal. To highlight Sauda Johnson McNeal’s journey from a successful law career to filmmaking. To discuss her new film “Love the Skin You’re In”, its themes, production process, and personal significance. To inspire entrepreneurs and creatives to pursue their passions while balancing purpose and practicality. Key Takeaways Career Transition & Dual Roles Sauda started as an actor, realized the instability, and pursued law for financial security. Maintains dual careers: education attorney and filmmaker, blending purpose (helping youth) and passion (storytelling). Film Details Title: Love the Skin You’re In. Themes: Self-love, family healing, caretaking, and African-American experiences. Cast includes Wendy Raquel Robinson, Marla Gibbs, and Oba Babatundé. Release: Limited theatrical run (Dec 17–23 in North Hollywood), streaming planned for February 2026 (Black History Month). Production Challenges Unexpected permit issues caused shutdowns. Tight 4-week shooting schedule due to budget constraints. Importance of leveraging relationships and calling in favors for casting and resources. Personal Connection Story inspired by Sauda’s own struggles with self-worth during college. Emphasizes therapy, faith, and support systems in overcoming self-doubt. Entrepreneurial Insight First project was self-financed; future plans include raising private equity for films. Goal: Maintain creative control while expanding opportunities for others. Impact & Audience Takeaway Encourages self-acceptance and repairing family relationships. Resonates with men on fatherhood and emotional presence. Highlights the underappreciated role of caretakers. Notable Quotes On purpose and passion:“My purpose is to help young people. My passion is this filmmaking business.” On self-love:“Love the skin you’re in is about total self-acceptance regardless of where you are on your journey.” On overcoming fear:“Film is unpredictable… I said, okay, the other fears—do it anyway.” On family relationships:“We are not promised tomorrow… Fix these family relationships if they’re possible to be fixed.” On entrepreneurial mindset:“I absolutely would like to use other people’s money… but keep creative control.” #SHMS #STRAW #BESTSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

25 Marras 32min

FULL SHOW: The Pastors, Sista O'Dell, Strawberry Letter: My Cousin Owns The Carwash - 11.24.25

FULL SHOW: The Pastors, Sista O'Dell, Strawberry Letter: My Cousin Owns The Carwash - 11.24.25

The Steve Harvey Morning Show for Monday, November 24th, 2025: Steve Harvey's Morning Inspiration | Show Open | The Pastors - The Book Of O'Jays | Ask The CLO | Entertainment News | Christmas Shopping AT Macy's | Sista O'Dell | Nephew Tommy's Prank - "Pizza Delivery" | Strawberry Letter - "My Cousin Owns The Carwash" Parts 1-2 | Junior's Sports Talk | Social Media Advice | Thanksgiving Travel | Would You Rather | Steve Harvey's Closing RemarksSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

24 Marras 1h 32min

FULL SHOW: Prepping For Thanksgiving, Strawberry Letter: My Marriage Or My Pleasure - 11.21.25

FULL SHOW: Prepping For Thanksgiving, Strawberry Letter: My Marriage Or My Pleasure - 11.21.25

The Steve Harvey Morning Show for Friday, November 21st, 2025: Steve Harvey's Morning Inspiration | Show Open | Run That Prank Back - "I Need You To Wash Me" | Ask The CLO | Entertainment News | Thanksgiving Dishes You're NOT Looking Forward To | Roscoe Wallace | Nephew Tommy's Prank - "Parasites" | Strawberry Letter - "My Marriage Or My Pleasure?" Parts 1-2 | Junior's Sports Talk | Social Media Advice | Parasocial Relationships | Would You Rather | Steve Harvey's Closing RemarksSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

21 Marras 1h 32min

FULL SHOW: Off-Limits Thanksgiving Topics, Strawberry Letter: My Success Is Intimidating - 11.20.25

FULL SHOW: Off-Limits Thanksgiving Topics, Strawberry Letter: My Success Is Intimidating - 11.20.25

The Steve Harvey Morning Show for Thursday, November 20th, 2025: Steve Harvey's Morning Inspiration | Show Open | Run That Prank Back - "Auntie Debra K's Hair" | Ask The CLO | Entertainment News | Chicago Kids Assault Mother & Son | Off-Limits Topics At Thanksgiving | Nephew Tommy's Prank - "I Need You To Wash Me" | Strawberry Letter - "My Success Is Intimidating" Parts 1-2 | Junior's Sports Talk | Social Media Advice | Parasocial Relationships | Would You Rather | Steve Harvey's Closing RemarksSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

20 Marras 1h 32min

FULL SHOW: One Has To Go, Strawberry Letter: When I Look, I Find - 11.19.25

FULL SHOW: One Has To Go, Strawberry Letter: When I Look, I Find - 11.19.25

The Steve Harvey Morning Show for Wednesday, November 19th, 2025: Steve Harvey's Morning Inspiration | Show Open | Run That Prank Back - "You Ain't Married" | Ask The CLO | Entertainment News | Michelle Obama Says A Woman Can't Be President | One Has To Go | Nephew Tommy's Prank - "Auntie Debra K's Hair" | Strawberry Letter - "When I Look, I Find" Parts 1-2 | Junior's Sports Talk | Social Media Advice | Wellness Wednesday | Would You Rather | Steve Harvey's Closing RemarksSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

19 Marras 1h 32min

FULL SHOW: Thanksgiving Cost, Eddie Murphy, Strawberry Letter: Am I Marrying A Man Or A Child? - 11.18.25

FULL SHOW: Thanksgiving Cost, Eddie Murphy, Strawberry Letter: Am I Marrying A Man Or A Child? - 11.18.25

The Steve Harvey Morning Show for Tuesday, November 18th, 2025: Steve Harvey's Morning Inspiration | Show Open | Run That Prank Back - "You Can't Come Back To Church" | Ask The CLO | Entertainment News | Cost Of Thanksgiving | Eddie Murphy on Cancellation | Nephew Tommy's Prank - "You Ain't Married" | Strawberry Letter - "Am I Marrying A Man Or A Child" Parts 1-2 | Junior's Sports Talk | Social Media Advice | Making $100k | Would You Rather | Steve Harvey's Closing RemarksSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

18 Marras 1h 32min

Brand Building: In 2017 he founded Green Book Global, a travel review platform for Black travelers, partnered with Expedia.

Brand Building: In 2017 he founded Green Book Global, a travel review platform for Black travelers, partnered with Expedia.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Lawrence Phillips. Purpose of the Interview To showcase Lawrence Phillips’ entrepreneurial journey from engineering to founding Green Book Global, a travel review platform for Black travelers. To highlight the significance of Black Ambition, an initiative by Pharrell Williams supporting Black and Brown entrepreneurs. To inspire listeners about resilience, innovation, and the importance of culturally inclusive travel resources. Key Takeaways Background & Career Shift Phillips studied Electrical Engineering at Georgia Tech and worked at Accenture in IT consulting for nearly a decade. Despite career success, he felt unfulfilled and decided to pursue his passion for travel, leading to the creation of Green Book Global. Travel Experience Traveled to 30+ countries across all seven continents, including Antarctica, in less than a year. Realized the need for a platform addressing “traveling while Black” concerns—safety, cultural acceptance, and inclusivity. Green Book Global Inspired by the historical Green Book (1936–1966), which guided Black travelers during segregation. Offers city-level Black-friendly scores, road trip planners, and Black-owned restaurant recommendations. Over 150,000 app downloads in 2025; partnered with Expedia; strong social media presence. Black Ambition Program Phillips applied three times before reaching semifinals, emphasizing persistence. Program provided funding opportunities and a transformative Evoke Wellness experience. His personal “why” statement:“I’m a protective and innovative steward of Black restoration and healing.” Impact & Vision Advocates systemic change by partnering with destinations to improve inclusivity. Highlights the economic power of Black travelers (over $140 billion annually). Encourages Black travelers to explore global opportunities beyond U.S. racial constraints. Notable Quotes “You can be successful and still not be happy.” — On leaving a lucrative career for passion. “I’m a protective and innovative steward of Black restoration and healing.” — His guiding principle. “There’s riches in niches.” — On unapologetically focusing on Black travelers. “Just because somebody said no doesn’t mean they said no to you—they said no at that time.” — On persistence in entrepreneurship. #SHMS #STRAW #BESTSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

18 Marras 29min

FULL SHOW: Making Ugly Work, Strawberry Letter: The Jump Off Jumped On Him - 11.17.25

FULL SHOW: Making Ugly Work, Strawberry Letter: The Jump Off Jumped On Him - 11.17.25

The Steve Harvey Morning Show for Monday, November 17th, 2025: Steve Harvey's Morning Inspiration | Show Open | Run That Prank Back - "Yo Son Is Too Fat" | Ask The CLO | Entertainment News | Nick Cannon Says He's Ugly | Sista O'Dell | Nephew Tommy's Prank - "You Can't Come Back To Church" | Strawberry Letter - "The Jump Off Jumped On" Parts 1-3 | Social Media Advice | Black Effect Podcast Network Anniversary | Would You Rather | Steve Harvey's Closing RemarksSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

17 Marras 1h 32min

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