Building Your Brand: "Queen of Air Fryers" provides marketing tips and recipes that launched her career.

Building Your Brand: "Queen of Air Fryers" provides marketing tips and recipes that launched her career.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Cathy Yoder.

As a busy mom of 8 kids, Cathy Yoder needed a way to put food on the table fast ... several times a day. This reluctant cook learned how to use an air fryer to make real food, real fast. Today, she's widely regarded as “The Air Fryer Queen” with over 741,000 YouTube subscribers, 6 million video views, and 35,000 cookbooks sold, having turned her aversion to cooking into a thriving online empire inspiring home cooks everywhere to use this versatile appliance for quick, healthy and more cost effective meals. Ironically, Cathy's reluctance to cook was an essential ingredient for building her business, which helps people just like her feel more confident in the kitchen. She has shown millions that air fryers can do much more than reheat leftovers! to prove that air fryers could do more than reheat frozen foods and leftovers. So, she documented the journey on YouTube. Now, just a couple of years later, her channel draws thousands of daily visitors, attracts sponsors, and nets significant affiliate revenue.

More importantly, she empowers people to dust off their air fryers and start using them to make simple, delicious meals in minutes.

In her own words:

True Story. I don't like to cook. But as a busy mom of 8 kids, I needed a way to put food on the table fast--several times a day.

I tried meal prep, delivery services, eating out (not good), and more. Nothing worked. Meal prep required too much time in the kitchen. And the other options were too pricey for my deal-seeking nature.

That's when I started experimenting with an air fryer. (I may not like cooking, but I enjoy learning new technology.) Soon, I discovered I could make simple, delicious, and mostly nutritious meals in minutes. When my kids ate those first dinners without complaining, I had an "aha moment" that dramatically changed how I cook and the trajectory of my business.

In 2020, with a house full of family members STILL needing to eat, I used my phone to record videos of the food I cooked in the air fryer. The kids tried and rated each recipe. Some even pitched in to help chop, mix, and measure. I posted the videos and recipes on YouTube, and here we are.

I now have a family full of air fryer enthusiasts. The recipe portion of Fabulessly Frugal (my original business) has grown so much that we are spinning the cooking content into a site called Empowered Cooks. Pine & Pepper is a physical product line of cooking accessories launched earlier this year.

Ironically, my reluctance to cook was an essential ingredient for building this thriving culinary business that helps people (like me) feel more confident in the kitchen.

#STRAW

#BEST

#SHMS

Support the show: https://www.steveharveyfm.com/

See omnystudio.com/listener for privacy information.

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The Steve Harvey Morning Show for Tuesday, October 21st, 2025: Steve Harvey's Morning Inspiration | Show Open | Run That Prank Back - "Girl Scout Cookies" | Ask The CLO | Entertainment News | HBCU Homecoming Season | Random Questions | Nephew Tommy's Prank - "Are Your Lights On?" | Strawberry Letter - "Is My Husband Tired Of Being With Me?" Parts 1-2 | Junior's Sports Talk | Social Media Advice | Halloween Candy | Would You Rather | Steve Harvey's Closing RemarksSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

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Family Business: Started tax preparation as a mom-and-pop operation, now 1,000 virtual locations.

Family Business: Started tax preparation as a mom-and-pop operation, now 1,000 virtual locations.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Mowbray and Cherina Rowand. 🎙️ Interview Summary: Mowbray & Cherina Rowand Purpose of the Interview To showcase the entrepreneurial journey of Mowbray and Cherina Rowand, co-founders of The Rowand Group and One Stop Taxes, the largest Black-owned virtual tax preparation service in America. The interview highlights their business evolution, scaling strategies, community impact, and the creation of the Black Tax Festival. 🧭 Interview Outline 1. Background & Origins Both from Memphis, Tennessee; met in high school. Started tax preparation in 2010 as a mom-and-pop operation. Transitioned from brick-and-mortar to virtual model by 2015. 2. Business Philosophy Entrepreneurship is defined as service to others. Mowbray is the visionary; Cherina is the implementer. Emphasis on scaling with structure: legal, accounting, HR. 3. One Stop Taxes Grew from a single office to over 1,000 virtual franchise locations. Offers free training, no startup costs, and shared revenue model. Built a platform allowing clients to submit documents and sign remotely. 4. Virtual Tax Model Designed for convenience and accessibility. Clients and tax preparers never need to meet in person. Platform includes document upload, e-signature, and cloud storage. 5. Franchise & Training Learning Management System (LMS) for onboarding. Training includes tax prep, customer acquisition, and platform use. Strategic partnerships with local businesses (e.g., dealerships, daycares). 6. Black Tax Festival Annual event held in Atlanta (Oct 16–18). Combines networking, education, and recognition. Includes IRS updates, business workshops, and the Titan Awards. Open to all entrepreneurs, not just tax professionals. 7. Expansion & Diversification Own restaurants in Memphis and the Dominican Republic. Franchised Fat Tuesday and Esco Restaurant (did \$1M in first 6 weeks). Own a yacht for rental experiences in the DR. Plans to develop a restaurant strip near FedExForum in Memphis. 💡 Key Takeaways Vision + Execution = Growth: Their complementary roles fuel business success. Virtual is Scalable: Transitioning to virtual allowed exponential growth. Community Impact Matters: Black Tax Festival fosters education and recognition. Diversification is Strategic: Restaurants and real estate expand their brand. Mentorship & Learning: They study successful entrepreneurs like Tilman Fertitta. Faith & Family Drive: Their journey is rooted in love, planning, and purpose. 🗣️ Notable Quotes “Entrepreneurship means being a servant to other people.” “The same thing that works at \$1M doesn’t work at \$15M.” “We had to fire ourselves from some jobs and hire professionals.” “We built a platform where you can do taxes from your couch.” “We started before social media—we know belly-to-belly marketing.” “Recognition matters—people don’t get it at home or work.” “We’re trying to bridge the wealth gap through proper paperwork.” “We bought a yacht in the Dominican Republic to rent for experiences.” #SHMS #STRAW #BESTSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

17 Loka 35min

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The Steve Harvey Morning Show for Thursday, October 16th, 2025: Steve Harvey's Morning Inspiration | Show Open | Run That Prank Back - "Mr. Wiggins" | Ask The CLO | Entertainment News | Woman Confronts ICE | Eddie Murphy | Nephew Tommy's Prank - "No Hair Weaves" | Strawberry Letter - "What's Going On Next Door" Parts 1-2 | Junior's Sports Talk | Social Media Advice | Gorilla Breaks Glass | Would You Rather | Steve Harvey's Closing RemarksSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

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FULL SHOW: Don't Procrastinate, Strawberry Letter- I Wear The Pants In The Family - 10.15.25

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The Steve Harvey Morning Show for Wednesday, October 15th, 2025: Steve Harvey's Morning Inspiration | Show Open - Procrastination | Run That Prank Back - "Conference Call" | Ask The CLO | Entertainment News | Trump | Tommy At PV Homecoming | Nephew Tommy's Prank - "Mr. Wiggins" | Strawberry Letter - "I Wear The Pants In The Family" Parts 1-2 | Junior's Sports Talk | Social Media Advice | New Skims| Would You Rather | Steve Harvey's Closing Remarks - Don't ProcrastinateSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

15 Loka 1h 32min

Faith and Business: A faith-driven entrepreneur, and how she works with nonprofits to inspire and educate.

Faith and Business: A faith-driven entrepreneur, and how she works with nonprofits to inspire and educate.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Erica Gwyn. 🎙️ Interview Summary: Erica Gwyn on Money Making Conversations Masterclass Purpose of the Interview To spotlight Erica Gwyn’s journey as a faith-driven entrepreneur, her work with nonprofits through her company Nonprofit Guru LLC, and her educational initiatives including Seven Oaks Academy Montessori. The interview aims to inspire listeners by sharing Erica’s story of resilience, leadership, and community impact, while offering practical advice for nonprofit founders and small business owners. 🧭 Interview Outline 1. Introduction Host Rushion McDonald introduces the show and its mission to inspire and educate entrepreneurs. Erica Gwyn is welcomed as the founder and CEO of Nonprofit Guru LLC and Seven Oaks Academy Montessori. 2. Background & Career Journey Erica shares her early experiences, including working with Spelman College and Habitat for Humanity. She discusses her expertise in grant writing and nonprofit management. 3. Nonprofit Guru LLC Origin of the name “Nonprofit Guru” from her cousin, an attorney. Focuses on helping nonprofits with fundraising, board development, and strategy. Works with organizations that have at least \$300,000 in revenue and an existing board. 4. Common Mistakes in Nonprofit Startups Placing unqualified family members on boards. Lack of understanding of board responsibilities, especially fundraising. Over-reliance on grants without diversifying funding sources. 5. Board Development Advice Ideal board size: 5–7 members to avoid deadlocks. Seek members with legal, accounting, program design, and volunteer coordination expertise. Importance of board training programs like United Way’s VIP program. 6. Faith-Driven Entrepreneurship Erica shares her personal story of becoming a single mother at 19 and losing her child’s father. Her journey of healing through service and community involvement. 7. Seven Oaks Academy Montessori Purchased an existing preschool and transformed it into a boutique Montessori school. Focus on cradle-to-pre-K education with plans to expand after-school and summer programs. Offers unique features: professional chef, small class sizes, diverse staff, on-site therapy, and classroom cameras for parental viewing. 8. Summer Camp & Educational Expansion Originated from a math and science summer camp inspired by her son Cameron. Plans to revive the camp and expand educational offerings. Emphasis on creating a cradle-to-college pipeline for students. 9. Marketing & Branding Erica acknowledges the need to improve her visibility and branding. Encouraged by Rushion to relaunch her website and promote her services more actively. 💡 Key Takeaways Authenticity & Expertise Matter: Erica’s credibility stems from her hands-on experience and passion for nonprofit work. Board Composition is Crucial: A well-trained, committed board is essential for nonprofit success. Diversify Funding Sources: Don’t rely solely on grants—explore individual giving, estate planning, and in-kind donations. Faith & Purpose Drive Success: Erica’s personal challenges fueled her commitment to community service and entrepreneurship. Education is Empowerment: Her Montessori school and summer camps aim to provide foundational learning and long-term academic success. Marketing is Essential: Visibility and branding are key to expanding impact and reaching the right audience. 🗣️ Notable Quotes “You’re a nonprofit guru—you know nonprofits in your sleep.” “Your board’s primary job is to be a fundraiser.” “I’m a faith-driven entrepreneur. I walk in my purpose and that is a gift.” “Community means accepting and respecting people and organizations working together in an ecosystem.” “I started giving back to others, and I loved it. I’ve never known how to turn it off.” “You have a glow about you… you are a superpower.” #SHMS #STRAW #BESTSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

15 Loka 33min

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