386: Scaling and Exiting an Amazon Brand with Melisa Vong and Bryce Alderson

386: Scaling and Exiting an Amazon Brand with Melisa Vong and Bryce Alderson

Melisa Vong returns to the Foundr Podcast with her business partner Bryce Alderson to discuss Orphic Nutrition. Bryce is a former professional soccer player, and Melisa is a serial entrepreneur and cofounder of 2 multi-million dollar ecommerce brands. Four years ago, a catch-up over coffee led to the idea of building a nutrition business together. Using Bryce’s knowledge in sports nutrition and Melisa’s Amazon experience with her first company, Namskara, they identified complementary skills that could be successful. Fast forward 3 years later, and they built Orphic Nutrition into a multi-million dollar supplement brand on Amazon and exited the company in December of 2020. Listen to Nathan chat with Melisa and Bryce about: Bryce’s transition from being a pro athlete to business owner The similarities of sport and business How they reconnected and started Orphic Nutrition Using the location feature on Instagram to find microinfluencers The importance of finding a cofounder you can rely on Mistakes and strategies navigating selling on Amazon The journey of exiting the company and finalizing the sale What’s next for the duo and much more... Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode. Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs. For more Foundr content, follow us on your favorite platform: Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

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638: (Solo) How I'd Launch an Ecom Brand in 2026 with $10K and Zero Followers

638: (Solo) How I'd Launch an Ecom Brand in 2026 with $10K and Zero Followers

If you're just getting started with e-commerce and you're wondering how to actually scale with limited cash and no audience, this episode is for you. I get asked this all the time: "Nathan, how do I g...

9 Maalis 8min

637: How One Decision Separates a $1 Million Business From a $250 Million One | Leila Hormozi

637: How One Decision Separates a $1 Million Business From a $250 Million One | Leila Hormozi

Leila Hormozi went from six arrests in 18 months to building a portfolio generating over $250 million in annual revenue by age 30. What makes her story fascinating isn't just the rags-to-riches narr...

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636: (Solo) The Facebook Ads Metrics That Actually Matter When Scaling

636: (Solo) The Facebook Ads Metrics That Actually Matter When Scaling

Most founders think scaling Facebook ads is about finding one winning ad and spending more behind it. But that's not how it works — especially not anymore. Here's the truth: the brands that scale o...

2 Maalis 10min

635: The Meta Ads System Working in 2026 | Nick Shackelford

635: The Meta Ads System Working in 2026 | Nick Shackelford

Nick Shackelford has spent hundreds of millions of dollars profitably on Meta ads and grown Structured from zero to $76 million in revenue in under three years. And he's here to tell you this clearl...

27 Helmi 52min

634: (Solo) My Current AI Stack (and How It’s Helping Us Move 10x Faster at Foundr)

634: (Solo) My Current AI Stack (and How It’s Helping Us Move 10x Faster at Foundr)

Most founders are either ignoring AI or drowning in it. But here's what I've learned after 13 years of building Foundr: AI isn't a shortcut to success — it's a tool. And when used right, it's like upg...

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633: We Built a $42M Business by Reinventing Coffee | Purity Coffee

633: We Built a $42M Business by Reinventing Coffee | Purity Coffee

Amber and Andrew Salisbury turned a marriage argument about coffee into an eight-figure health food empire. After Andrew couldn't find a single coffee brand that prioritized health over marketing, t...

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632: (Solo) Why In-Person Still Wins (Even in a Remote World)

632: (Solo) Why In-Person Still Wins (Even in a Remote World)

We've glorified remote work — the flexibility, the efficiency, the freedom to work from anywhere. And don't get me wrong, I love it too. But here's what we've lost in translation: humans are wired for...

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631: He Built a $125M Brain Food Brand With Just 10 People | Will Nitze

631: He Built a $125M Brain Food Brand With Just 10 People | Will Nitze

Will Nitze went from selling Linsanity T-shirts in his college dorm to building IQ Bar into a $125 million brain food empire—with just a team of ten people. No bloated headcount. No burning through ...

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