Ep 34: Mastering Audience Targeting - Insights & Strategies
Enterprising Minds21 Kesä 2024

Ep 34: Mastering Audience Targeting - Insights & Strategies

Welcome to the latest episode of Enterprising Minds! In this episode, we dive deep into audience targeting—defining audiences, gaining insights, and effectively targeting them. Join the discussion as we explore the evolution of marketing, the impact of AI, and practical strategies for both B2B and B2C sectors. From analyzing keyword data to developing personas and using tools like SparkToro, this conversation is packed with valuable insights for anyone looking to improve their audience target...

Jaksot(76)

Ep 76: AI That Actually Helps - Home Agents, Coaching Assistants, and a 4-Hour Audit

Ep 76: AI That Actually Helps - Home Agents, Coaching Assistants, and a 4-Hour Audit

In EP 76 of Enterprise Minds, Alex and Dave get tactical about the AI workflows they’re actually using right now. Alex shares how he built personal agents for lawn care, plant watering, groceries, and...

28 Huhti 45min

Ep 75: Claude, Cowork, and the New AI Oh Crap Moment

Ep 75: Claude, Cowork, and the New AI Oh Crap Moment

In this episode of Enterprising Minds, Dave, Alex, and Ruthi dig into their latest experiences with Claude and Claude Code, and why these tools sparked a genuine “oh crap” moment about how quickly AI ...

14 Huhti 44min

Ep 74: AI Wrote the Report and Missed the Biggest Problems

Ep 74: AI Wrote the Report and Missed the Biggest Problems

In this episode of Enterprising Minds, the team digs into where AI still falls short in real-world work. Alex shares how Claude and ChatGPT produced polished SEO and paid search reports that completel...

24 Maalis 34min

Ep 73: AI as a Scaling Tool - What Leaders and New Grads Should Do Next

Ep 73: AI as a Scaling Tool - What Leaders and New Grads Should Do Next

In the first Enterprising Minds episode of 2026 with Dave, Alex, and Ruthi together, the team pushes back on sensational “AI will wipe out white-collar jobs” claims and reframes the conversation aroun...

10 Maalis 44min

Ep 72: AI in Marketing: Reality vs. Hype

Ep 72: AI in Marketing: Reality vs. Hype

In this episode of Enterprising Minds, Alex Pokorny and Dave Dougherty dive into the nuanced realities of integrating AI in marketing. While leadership teams chase AI-powered productivity, frontline e...

24 Helmi 48min

Ep 71: The Fallacy of Automating Everything

Ep 71: The Fallacy of Automating Everything

In Episode 71 of Enterprising Minds, Dave Dougherty and Alex Pokorny unpack “The Fallacy of Automating Everything”—why the promise of push-button productivity keeps running into real-world limits. The...

11 Helmi 50min

Ep 70: Empowering Careers and Agile Methodologies with Kristen Juve

Ep 70: Empowering Careers and Agile Methodologies with Kristen Juve

In this episode of Enterprising Minds, host Dave Dougherty welcomes Kristen Juve, Senior Agile Coach at General Mills, for an insightful discussion on Agile’s evolution in the corporate world, mentori...

21 Tammi 30min

Ep 69: The AI Hype Cycle - Where We Really Are

Ep 69: The AI Hype Cycle - Where We Really Are

In this episode of Enterprising Minds, the crew unpacks the evolving state of AI—from sky-high hype to grounded reality. Alex Pokorny, Ruthi Corcoran, and Dave Dougherty discuss the intersection of AI...

13 Tammi 43min

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