#417 - How to Train Teams on Discovery That Digs Deeper and Closes Bigger | Eleanor Dorfman

#417 - How to Train Teams on Discovery That Digs Deeper and Closes Bigger | Eleanor Dorfman

ACTIONABLE TAKEAWAYS: Ban Product-Specific Language: Prohibit product-focused terms like "roles-based access" in deal reviews. Instead, prompt reps to explore the customer’s "why" behind their needs, driving better customer questioning and understanding. Tie Incentives to Certifications: Require reps to complete critical certifications (e.g., discovery certification) to access desirable benefits, such as inbound leads, ensuring alignment between AE and leadership goals. Consistency in Value Framework: Maintain your value selling framework across every sales stage—from discovery to demo to proposal—ensuring consistent messaging and alignment throughout the cycle. Embed Framework into Processes: Update all sales processes, stages, and deal reviews to reflect new frameworks. Regularly reinforce these changes in weekly reviews to ensure training sticks and drives lasting behavior changes. ELEANOR'S PATH TO PRESIDENTS CLUB: Head of Sales @ Retool Global Head of Commercial Retention & Regional Director of Commercial Sales @ Segment Global Head of Commercial Renewals and Retention @ Segment Head of Customer Success and Solutions engineering @ Clever Inc RESOURCES DISCUSSED: Join our weekly newsletter Things you can steal 30MPC Training: 30mpc.com/training

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Sales Kickoff Masterclass: The Ultimate Planning Guide

Sales Kickoff Masterclass: The Ultimate Planning Guide

Kayde Givens has planned 16+ sales and revenue kickoffs. She shares her complete blueprint for designing an event that builds culture, teaches new behaviors, celebrates the team, and gets reps ready t...

29 Syys 48min

Introducing: The Warm Pipeline Machine (Social Selling Course)

Introducing: The Warm Pipeline Machine (Social Selling Course)

We’re going all-in on social selling this October. Here’s what we’ve got coming up as we lead into the launch of our new course with Samantha McKenna, plus how to join the live launch event and check ...

28 Syys 17min

#611 - The Sales Leader SKO Survival Guide | JD Miller | 30MPC Hall of Fame

#611 - The Sales Leader SKO Survival Guide | JD Miller | 30MPC Hall of Fame

JD Miller breaks down how to choose the right theme, structure the agenda, run better breakout sessions, and carry the momentum into the rest of the year. 🎯 Build your SKO theme around the busines...

24 Syys 32min

#610: I've Spoken at 150 Sales Kickoffs. Here Are 9 Ideas Worth Stealing

#610: I've Spoken at 150 Sales Kickoffs. Here Are 9 Ideas Worth Stealing

Jen Allen-Knuth has spoken at more than 150 sales kickoffs and surveyed 110,000 sellers on what actually makes an SKO worth attending. She shares nine ideas for making your next kickoff more education...

22 Syys 29min

#609 - How to Hire SDRs Who Are Actually Built for the Job | Sam Nelson

#609 - How to Hire SDRs Who Are Actually Built for the Job | Sam Nelson

Sam Nelson breaks down how elite SDR leaders hire, onboard, and motivate reps to build consistently high-performing teams. Learn the interview signals that predict top performers, how to structure a 9...

17 Syys 37min

#608 - How Mapping the "Shadow" Org Chart Got Me to 305% of Quota

#608 - How Mapping the "Shadow" Org Chart Got Me to 305% of Quota

Laura McDonald breaks down the enterprise multithreading strategy that helped her hit 305% of quota by mapping the hidden power base inside her accounts. Learn how to uncover real influence, neutraliz...

15 Syys 42min

#607 - How to Turn Every Sales Pilot Into a Closed Deal | Shaun Crimmins

#607 - How to Turn Every Sales Pilot Into a Closed Deal | Shaun Crimmins

Shaun Crimmins breaks down how to run pilots and POCs that prove measurable value and actually convert into paid contracts. Learn how to define success upfront, build the right champions, and engineer...

10 Syys 35min

#606 - How To Build An Elite Outbound Sales Team (Get Reps Dialing Fast)

#606 - How To Build An Elite Outbound Sales Team (Get Reps Dialing Fast)

Armand Farrokh breaks down the system he used to build a high-performing SDR organization, fixing culture, installing operating rhythms, sharpening targeting, and creating repeatable hiring and messag...

8 Syys 46min

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