#417 - How to Train Teams on Discovery That Digs Deeper and Closes Bigger | Eleanor Dorfman

#417 - How to Train Teams on Discovery That Digs Deeper and Closes Bigger | Eleanor Dorfman

ACTIONABLE TAKEAWAYS: Ban Product-Specific Language: Prohibit product-focused terms like "roles-based access" in deal reviews. Instead, prompt reps to explore the customer’s "why" behind their needs, driving better customer questioning and understanding. Tie Incentives to Certifications: Require reps to complete critical certifications (e.g., discovery certification) to access desirable benefits, such as inbound leads, ensuring alignment between AE and leadership goals. Consistency in Value Framework: Maintain your value selling framework across every sales stage—from discovery to demo to proposal—ensuring consistent messaging and alignment throughout the cycle. Embed Framework into Processes: Update all sales processes, stages, and deal reviews to reflect new frameworks. Regularly reinforce these changes in weekly reviews to ensure training sticks and drives lasting behavior changes. ELEANOR'S PATH TO PRESIDENTS CLUB: Head of Sales @ Retool Global Head of Commercial Retention & Regional Director of Commercial Sales @ Segment Global Head of Commercial Renewals and Retention @ Segment Head of Customer Success and Solutions engineering @ Clever Inc RESOURCES DISCUSSED: Join our weekly newsletter Things you can steal 30MPC Training: 30mpc.com/training

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#603 - How to Use Executive Assistants to Unlock Enterprise Deals | Laura McDonald

#603 - How to Use Executive Assistants to Unlock Enterprise Deals | Laura McDonald

Laura McDonald breaks down how to multithread enterprise deals, reach the C-suite, and build buying committee consensus without getting trapped with one champion. Learn how to leverage executive assis...

27 Elo 41min

#602 - My Exact Prospecting Process That Got Me To President's Club 3X (Live Screenshare)

#602 - My Exact Prospecting Process That Got Me To President's Club 3X (Live Screenshare)

Three-time President’s Club winner Charlotte Johnson breaks down the exact prospecting process she uses to work her territory, prioritize the right accounts, and consistently build pipeline. She share...

25 Elo 38min

#601 - How to Build a Sales Team That Manages Itself | Tara DiCristo-Schmitt

#601 - How to Build a Sales Team That Manages Itself | Tara DiCristo-Schmitt

Tara DiCristo-Schmitt breaks down the tactical sales leadership systems she uses to build predictable pipeline, coach reps, and create a culture of accountability. Learn how to inspect rep calendars, ...

20 Elo 34min

#600 - Prospect Says “We’re Doing This In-House” You’ll Say…

#600 - Prospect Says “We’re Doing This In-House” You’ll Say…

Jen Allen-Knuth and Nick Cegelski break down exactly what to do when a prospect tells you, “We’re going to build this in-house.” Instead of immediately defending your solution, you’ll learn how to bui...

18 Elo 36min

#599 - How to Make a 10x Impact as a New Sales Leader | Sean Gentry

#599 - How to Make a 10x Impact as a New Sales Leader | Sean Gentry

Sean Gentry breaks down how new sales managers can prioritize high-impact changes, build team trust, and use AI to make smarter leadership decisions. Learn how to drive behavior change, improve sales ...

13 Elo 34min

#598 - How I Use Claude to Book 4-6 Meetings Every Week (Live Walkthrough)

#598 - How I Use Claude to Book 4-6 Meetings Every Week (Live Walkthrough)

Stop letting raw CRM data gather dust while you scramble to find high-intent prospects. In this episode, Alex Murphy breaks down their exact playbook, including: 🧠 How to construct an AI "Intelli...

11 Elo 58min

#597 - How to Sell the Way Buyers Want to Buy | Lindsay Dougherty ft. Consensus

#597 - How to Sell the Way Buyers Want to Buy | Lindsay Dougherty ft. Consensus

Lindsay Dougherty shares how async selling helps enterprise reps create buyer momentum, speed up deals, and improve forecasting with short, strategic videos. Lindsay teaches us: 🎥 Send demo video...

6 Elo 33min

#596 - This Cold Email Formula Gets +20% Replies (Exact Templates)

#596 - This Cold Email Formula Gets +20% Replies (Exact Templates)

Introducing: The 30MPC Sales Enablement Program → https://www.30mpc.com/enablement -- Stop sending generic cold emails that rot in your prospect's spam folder. In this episode, Sam McKenna breaks...

4 Elo 19min

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