Sports Loft Podcast23 Tammi 2025

From Highlights to Creators: How the sports industry is innovating on YouTube

Jonny Keogh, UK&I Sports Lead at YouTube joins Andy and Charlie on the Sports Loft podcast. Having previously worked at Sky, Jonny now helps major rightsholders and sports creators make the most of YouTube. So we wanted to dig into what’s coming from YouTube, who is being really innovative in their use of the platform and get some specific examples of how teams are using it to drive revenue.

Some of the topics we discuss include:

Has YouTube become THE destination for highlights?
How are rightsholder’s monetising their content, but also how are they incorporating YouTube into their sponsorship conversations?
How are YouTube Channel Memberships being used by some clubs as an extension of their OTT platforms? And in some cases could it be a more cost-effective alternative?
Should creators be viewed differently now that much of the output is almost broadcast quality in terms of the production and storytelling? And which teams and broadcasters are working with them well?
With athletes such Jude Bellingham becoming creators – how are they developing different content formats and commercialising their own YouTube channels?
What benefits are rightsholders and broadcasters seeing from having live games on the platform?
Where is AI being used in the YouTube platform to create new content and commercial opportunities?

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(85)

The Realest: Turning memorabilia into recurring revenue

Charlie is joined by Scott (DJ Skee) Keeney, CEO and Co-Founder of The Realest, to talk about the untapped revenue stream sitting inside every sports organisation - Memorabilia.Using its on-site authe...

16 Huhti 35min

Badge: Building fan experiences in Apple & Google Wallet

“Every company now has a TikTok strategy… yet more people now use mobile wallets than TikTok, so why don’t you have a wallet strategy?”Eric Senn, CEO and co-founder of Badge, joins Charlie on the Spor...

28 Maalis 38min

From Threads to WhatsApp: How sports organisations are making the most of Meta’s platforms.

Will Pithers, Strategic Partner Manager for sports at Meta, joins Andy and Charlie on the Sports Loft podcast. Having previously work at City Football Group , Will helps teams, leagues, federations, a...

1 Huhti 202552min

Scoreplay: Centralising Sports Media in the Age of AI

In the latest Sports Loft podcast, Andy and Charlie are joined by Victorien Tixier, CEO of Scoreplay. Fresh off the announcement of their $13m Series A funding round, ScorePlay have been seeing huge s...

4 Maalis 202543min

The ICC: Innovating at the Cricket World Cup.

Finn Bradshaw, Head of Digital at the ICC, joins Andy and Charlie on the Sports Loft podcast. Having worked previously with Cricket Australia and in tennis at the Australian Open, Finn now drives the ...

16 Joulu 202449min

VRTL: Scaling in person fan experiences to a global audience

Courtney Jeffries is CEO of virtual events platform, VRTL. She describes herself as a “recovering Sports Exec” having worked at the Raiders, Pac-12, MSG and then moving into startup life at Satisfi La...

22 Marras 202445min

Trajektory – a holistic view of sports sponsorship

With Yanni away in Hawai'i (working on the IRONMAN World Championship, rather than competing in it) Charlie took the reins of the podcast this week, welcoming Alex Kerr, CEO of Trajektory, to chat abo...

24 Loka 202443min