Influencers Fueled Zyn’s Rise. Could the Attention Backfire?
Big Take24 Tammi 2025

Influencers Fueled Zyn’s Rise. Could the Attention Backfire?

Zyn nicotine pouches hit the market as a run-of-the-mill tobacco-replacement product, but over the past few years, they’ve gone viral thanks to so-called “Zynfluencers”: content creators who post about Zyn. They’re not paid by Zyn’s parent company Philip Morris, and while the online hype has likely helped sales, it also presents risks for the tobacco giant.

Today on the show, Bloomberg Businessweek writer Ellen Huet joins host Sarah Holder to discuss what could become an existential question: Can the company ride the Zynfluencer wave without getting in trouble if kids get hooked?


Read more: Zyn’s Online Hype Risks Leading to the Nicotine Pouches’ Downfall

See omnystudio.com/listener for privacy information.

Jaksot(821)

Suosittua kategoriassa Politiikka ja uutiset

aikalisa
rss-ootsa-kuullut-tasta
tervo-halme
ootsa-kuullut-tasta-2
politiikan-puskaradio
rss-podme-livebox
viisupodi
et-sa-noin-voi-sanoo-esittaa
rss-asiastudio
otetaan-yhdet
rikosmyytit
the-ulkopolitist
rss-mina-ukkola
linda-maria
radio-antro
rss-vaalirankkurit-podcast
rss-merja-mahkan-rahat
popcorn-with-esko
rss-polikulaari-humanisti-vastaa-ja-muut-ts-podcastit
rss-50100-podcast