Episode 4: The Store Is Our Brand

Episode 4: The Store Is Our Brand

Oh sure, we could sell your favorite Trader Joe's products online, but that's not who we are. We could collect data about you, but that's really not who we are. We strive to make shopping at Trader Joe's an enjoyable experience, a fun adventure. For many, a Trader Joe's store has long been the place to buy wine, and they ask us, "How do you do it – offer such great wines at such great prices?" We'll show you the secret on a trip to Napa Valley, California. And why are Trader Joe's Crew Members so happy, anyway? The answer is surprisingly simple. Also, the inspirational advice that one customer gave TJ's CEO.

Episode 4 Transcript (PDF)

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Episode 81: What We're Wine-ing About at Trader Joe's

Episode 81: What We're Wine-ing About at Trader Joe's

Trader Joe's has been a destination for winning wine finds since our earliest days, and more than 57 years into our journey, our stores remain a source of tremendous values on wines from the world's b...

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Episode 80: What Makes a Neighborhood Trader Joe's?

Episode 80: What Makes a Neighborhood Trader Joe's?

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ICYMI: How Do I Get a Trader Joe's in My Neighborhood

ICYMI: How Do I Get a Trader Joe's in My Neighborhood

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Episode 79: What's In Your Trader Joe's Shopping Cart

Episode 79: What's In Your Trader Joe's Shopping Cart

In this episode of Inside Trader Joe's, we're taking you inside our customers' shopping carts to find out what keeps them coming back to Trader Joe's again and again. For this inaugural iteration of o...

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Episode 78: Fall Into the Season with a Shopping List from Trader Joe's

Episode 78: Fall Into the Season with a Shopping List from Trader Joe's

It's September at Trader Joe's. That, of course, means the Pumpkin-palooza is underway. You'll find more than 70 pumpkin-forward products on our shelves this season – including new entries like Pumpki...

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Episode 77: Trader Joe's Goes Back to School with Chocolate and Mustard

Episode 77: Trader Joe's Goes Back to School with Chocolate and Mustard

When we think about back-to-school, we immediately think of chocolate and mustard. (Doesn't everyone?) Specifically, we think of Belgian chocolate and Dijon Mustard. Just in time for back-to-school sh...

26 Elo 202424min

ICYMI: What Do the Bells Mean at Trader Joe's?

ICYMI: What Do the Bells Mean at Trader Joe's?

Do you ever feel like you're hearing things when you're shopping at Trader Joe's? You're not alone. The bells are ringing at Trader Joe's – nearly all the time. They act as a kind of intercom system, ...

19 Elo 20244min

Episode 76: Growing People at Trader Joe's

Episode 76: Growing People at Trader Joe's

When you ask folks why they shop at Trader Joe's, they'll usually mention the "Three Ps" – Products, Prices, and People. In this episode of Inside Trader Joe's, we're diving deep into the third P – P...

5 Elo 202422min

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