Growth Driver26 Marras 2024

The Death of Safe Content: It’s Time to Be Bold in B2B with James Carbary

It’s no secret, most B2B content feels lifeless and overly cautious. And even though we have proven research that says the bolder and braver the content the better your engagement will be, it’s rare to find B2B content that isn’t bland–or another obvious statement labeled as the latest ‘hot take.’

Today we’re exploring why traditional approaches to B2B content often fail to captivate audiences, the dominance of video, podcasts, and the influence of dark social in decision-making. It’s time B2B marketers challenge the status quo of "safe" content and rethink their approach to storytelling, tone, and audience engagement…but how do you actually do that?

Tune in with us as we sit down with James Carbary, founder of Sweetfish Media, for a masterclass on how B2B brands can break free from outdated content norms. From the power of co-hosted commentary to the importance of embracing imperfection, John and James dissect the mindset shifts needed to produce not just good content, but memorable and impactful content. Whether you're a seasoned CMO or just beginning to explore content strategy, this episode delivers the inspiration and tools you need to escape mediocrity and take your content to the next level.

About the Guest

James is married to the kindest human on planet Earth. His wife Lisa was a dolphin trainer at Disney World for 12 years, and is now pursuing her Master’s degree in Marine Mammal Science. Their son JJ, and foster son Zion, are currently being trained up to love God and add value to people’s lives. Team Carbary is on a mission to inspire millions of people to pursue Jesus, family, and growth.

Professionally, James is the founder of Sweet Fish (3x Inc. 5000 video podcast agency), Creator House (video podcast production studio), and B2B Growth (top 100 marketing podcast).

Growth Driver is powered by Intelligent Demand. Visit intelligentdemand.com to learn more about how they can help your organization hit its growth goals.

Hosted on Acast. See acast.com/privacy for more information.

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(36)

Beyond the Buzz: Building an AI‑First Operating Model with Paul Gottsegen

It’s time to go beyond the AI-hype and dig into what it really is: an inflection point reshaping the foundations of how we work, compete, and create value. “Inflection point” is a term that gets throw...

12 Elo 202543min

Marketing Org Transformation: How to Build a Future-Proof Operating Model with Jen Ross

How do you redesign your marketing operating model to align with modern growth strategies—without blowing up your team or budget? In this episode of Growth Driver, we dive deep into one of the most ov...

3 Kesä 202554min

How to Go From RevOps Curious to RevOps Capable with Evan Liang

The reality for most B2B organizations is that go-to-market teams—marketing, sales, customer success—are still operating in silos, creating inefficiencies that hurt pipeline conversion and customer ex...

11 Maalis 202554min

From Launch to Lifetime Value: Rethinking Product Marketing with Sam Melnick

How can B2B organizations transform product marketing into a strategic driver for go-to-market success? Some companies have already cracked this code and realized that product marketing is no longer a...

28 Tammi 20251h

The Financial Impact of Empathetic Leadership with Helen Fanucci

When companies feel the pressure to hit revenue growth goals, leadership often finds itself at a crossroads: deliver short-term results or focus on building long-term team trust and accountability. Bu...

14 Tammi 202557min

Redefining Enterprise Sales Enablement with Mike Lempko

Sales enablement has long been a buzzword in B2B, but how can organizations truly transform this concept into a strategic advantage? For companies navigating complex, multi-dimensional markets, the ch...

31 Joulu 202430min

The Psychology Behind Messaging that Converts with Tim Riesterer

With today’s B2B buyers, every word counts. Getting your messaging right can mean the difference between closing a deal or losing it to a competitor. Crafting messages that resonate and convert is mor...

19 Marras 20241h 4min