Ep. 025 - Strategic Planning for Podcast Growth with Jess Milanes

In this conversation, Raven O'Neal discusses her podcast journey withJessica Milanes, focusing on the challenges and strategies of podcasting.

They explore the podcast's purpose, audience, goals, current performance metrics, and marketing strategies. Jess provides insights on organic growth, community engagement, and paid advertising, emphasizing the importance of SEO and audience connection.

The discussion concludes with actionable takeaways for improving the podcast's reach and effectiveness.

TAKEAWAYS

• Raven launched her podcast without a clear strategy
• The podcast aims to provide hacks for diverse individuals
• Goals include securing sponsorships and increasing downloads
• Current download metrics are around 65 per episode
• Marketing efforts are primarily through social media
• Email marketing is a crucial area for improvement
• Paid advertising can enhance podcast visibility
• Building a community can foster deeper engagement
• SEO and keywords are vital for discoverability
• Continuous learning and adaptation are key to success

DISCUSSION TIMELINE

• 04:04 Understanding the Podcast's Purpose and Audience
• 06:45 Goals and Aspirations for the Podcast
• 08:56 Current Performance and Download Metrics
• 11:54 Marketing Strategies and Organic Growth
• 14:25 Effort-Based Marketing and Community Engagement1
• 7:21 Exploring Paid Marketing Strategies
• 20:08 Building a Community and Engagement Strategies
• 22:52 Final Thoughts and Future Directions

CONNECT WITH JESS

Jess on LinkedIn:www.linkedin.com/in/jessmilanes

Smart Podcast Solutions Website:www.smartpodcastsolutions.com

HOST INFO

Hi, y'all! I'm Raven O'Neal, a diversely curious serial entrepreneur with over a decade of experience. But the fun doesn't stop there. I'm also a mentor, wife, mother, and business expert. I see my business as an extension of all my personal and professional life experiences, embracing growth and learning from a few fumbles along the way.

Throughout my business journey, I've supported over 500 female-led startups, advised more than 200 founders 1:1, and played a role in facilitating over $100M in funding. My calling is to help women transform their businesses and lives through collaboration and partnerships. I look forward to being with you every step of the way on your journey to growth and transformation. If you want to join the conversation, be sure to hit Subscribe wherever you get your podcasts.

⁠⁠www.hackingthepatriarchypodcast.com⁠