162. Allison Lynch | Running, performance, athletes and influencers: navigating brand marketing in an evolving landscape

162. Allison Lynch | Running, performance, athletes and influencers: navigating brand marketing in an evolving landscape

Allison Lynch is a writer, artist, competitive runner and sports marketing professional.

Allison has 12 years of experience in brand marketing and communications, specializing in sports technology, running, and fitness. She’s worked for companies like WHOOP and COROS.

I was inspired to invite Allison on this podcast after discovering her work and talent for writing. She wrote a very interesting Substack post on Matt Trappe's newsletter “A matter of brand”, which I really suggest following and subscribing, that is called "Athletes vs influencers: the bubble has burst". I have been following Allison since then and here we are now.

In today’s conversation we talk about the current state of the running universe, the evolution we’ve seen in the past 15 years, with running and outdoor brands progressively shifting away from performance to focus more on lifestyle and fashion, the athletes vs influencers dynamic, how can athletes provide value to themselves and to the brands they work for, how can companies help the athletes build their brand and audience on different platforms.


Follow Allison on Substack: https://notaconversationalpace.substack.com/

Allison personal website and portfolio: https://www.allisonmary.com/


PLEASE SHARE THIS EPISODE WITH YOUR FRIENDS AND ON SOCIAL MEDIA IF YOU ENJOYED IT!

_______________________


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Jaksot(185)

128. Kirsten Kortebein | The behind the scenes that most people don't see: building Vert, unglamorous work, freelancing, life between the US and Europe

128. Kirsten Kortebein | The behind the scenes that most people don't see: building Vert, unglamorous work, freelancing, life between the US and Europe

I’m recording this interview live, from the Vert.run headquarters in Boulder and my guest today is Kirsten Kortebein. Kirsten is one of the vert.run co-founders, together with her partner Moises Jimen...

8 Touko 20241h 2min

127. Coach Lab with Steve Krenn | How to find new trails and how to build routes

127. Coach Lab with Steve Krenn | How to find new trails and how to build routes

Steve Krenn is a trail runner from New York and a Vert.run coach. In this episode, Steve and I give some tips on how to find trails when you're in a new place, for example for a work trip or when you ...

1 Touko 202437min

126. Francesco Puppi and Leo Pershall | Lake Sonoma recap: preparation, strategy, nutrition, gear and post race reflections

126. Francesco Puppi and Leo Pershall | Lake Sonoma recap: preparation, strategy, nutrition, gear and post race reflections

Last week Leo and I ran the Lake Sonoma 50 and Lake Sonoma Marathon in California. We both had very good races, with Leo placing 7th overall in the marathon in 4:01:53, and I winning the LS50 with a n...

24 Huhti 20241h 15min

125. Coach Lab with Parker Farabee | Strength Training for trail runners

125. Coach Lab with Parker Farabee | Strength Training for trail runners

Parker Farabee is a trail runner, physiotherapist, exercise physiologist and coach from Portland, Oregon. In this episode we talk about strength training for trail runners. Why is strength training s...

17 Huhti 202442min

124. Seth Ruhling | Boulder Boys fan favorite. Training and life in Boulder, the professionalization of the sport, comparing the US and European trail running scene and much more

124. Seth Ruhling | Boulder Boys fan favorite. Training and life in Boulder, the professionalization of the sport, comparing the US and European trail running scene and much more

I’m recording this interview live, from the vert run headquarters in boulder aka moi’s house, and my guest today is Seth Ruhling. Seth is a North Face sponsored athlete, a podcast host and a boulder b...

10 Huhti 20241h

123. Yngvild Kaspersen, Toni McCann, Dani Moreno | Updates from Auburn, CA

123. Yngvild Kaspersen, Toni McCann, Dani Moreno | Updates from Auburn, CA

Yngvild Kaspersen, Toni McCann and Dani Moreno are professional trail athletes for Adidas Terrex and respectively CCC 2023 winner, OCC 2023 winner and third place finisher at OCC 2022. Yngvild, Toni ...

3 Huhti 202458min

122. Benjamin Roubiol | Catching up with the 2023 trail running world champion

122. Benjamin Roubiol | Catching up with the 2023 trail running world champion

Benjamin Roubiol is our 2023 trail running world champion. Benjamin comes from France (Savoie) won the world title in the long race in Innsbruck, on a 80km course with 6000m of elevation. We catch up ...

27 Maalis 202433min

121. Coach Lab with Steve Krenn | Tips for trail running at night

121. Coach Lab with Steve Krenn | Tips for trail running at night

Steve Krenn is a trail runner from New York and a Vert.run coach. Running at night can be a beautiful and rewarding experience, if you know how to do it. Some of the most famous ultra trail races oft...

20 Maalis 202433min

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