State Laws, Sensitive Data, and Mozilla’s Vision for a Safer Ad World

State Laws, Sensitive Data, and Mozilla’s Vision for a Safer Ad World

State Laws, Sensitive Data, and Mozilla’s Vision for a Safer Ad World (sponsored by Mozilla) In this episode of The Advertising Forum, Maneesha Mithal , Partner at Wilson Sonsini Goodrich & Rosati, discusses privacy regulations in advertising, the role of businesses like Mozilla in shaping these developments, and strategies for building consumer trust. She highlights the challenges brands face in adopting privacy-preserving technologies and emphasizes the importance of collaboration among stakeholders to create a privacy-first internet. Takeaways -We're at the turn of an administration at the federal level. -The FTC's proposed rule on commercial surveillance is likely dead. -By 2026, about half of the US population will be covered by state privacy laws. -Mozilla is viewed as an honest broker by regulators. -Companies should be careful with sensitive data collection. -Post-Dobbs, companies are sensitive to location data retention. -Mozilla prioritizes privacy in its advocacy and practices. -Brands fear losing market share if they adopt privacy-first practices. -Robust internal governance processes are essential for compliance. -Collaboration among stakeholders is crucial for a privacy-first future. Chapters 00:00 Navigating Privacy Regulations in Advertising 02:54 Strategies for Building Trust in Advertising 06:04 Mozilla's Role in Privacy-First Advertising 09:11 Challenges in Adopting Privacy Technologies 12:02 Collaboration for a Privacy-First Future

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Building Trust, Attention & Authenticity in the AI Advertising Era with Luis Di Como

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The Great AI Advertising Reset: DoubleVerify CEO Mark Zagorski on AI Slop and Fraud

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Dave Bernath, CEO of WURL, joins Jeremy Bloom and AdTechGod to discuss the evolution of CTV targeting from broad audience and show-level approaches to scene-level contextual targeting. The conversatio...

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In episode 1 of From Show to Scene, Lauri Baker, Senior Vice President, Head of Partnerships at KERV, explains why audience targeting alone is no longer enough in CTV. She explores the shift from broa...

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From Screen to Store: How Tiffany Lee Drives Local Growth at Fleet Feet

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In this episode of From Screen to Store, sponsored by JamLoop, Tiffany Lee from Fleet Feet breaks down how a national brand scales local impact across 285+ stores while balancing eCommerce and in-stor...

24 Huhti 10min

How Franchise Brands Use CTV to Drive Real Growth with Mosquito Squad

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In Episode 4 of the From Screen to Store series, sponsored by JamLoop, Jay Blecker, President of Mosquito Squad, shares how franchise operators are leveraging connected TV (CTV) to scale customer acqu...

23 Huhti 11min

From Screen to Store: What Actually Works in Modern Marketing with Alex Back From Couch

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In Episode 3 of the From Screen to Store series, sponsored by JamLoop, Alex Back, CEO of Couch, breaks down what actually works today from CTV and video to holistic media strategies. Learn why influen...

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