82 - What is your brand?
Ladies Who Launch10 Touko 2023

82 - What is your brand?

As the famous quote from Bill Gates states, “your brand is what people say about you when you aren’t in the room.” Developing your brand is the first step when starting any business. If you can’t answer the question of why you are doing what you do, it will make your journey so much more difficult.

When developing your brand, the first question is what is your story?

  1. Who are we?
  2. Who aren’t we?
  3. What do we believe in?
  4. What do we offer?
  5. Who is our competition?
  6. What makes us different?

Alyssa and Dakota discuss how they build both their personal and professional brands and why it’s important that they align. Ensuring you are working for and with people who align with your values and standards is important to your mental health.

In this episode we discuss our conversation with Kristen Dyck of Avro Creative who is a personal branding expert. Find her episode here ​​https://podcasts.apple.com/ca/podcast/ladies-who-launch/id1502758579?i=1000535385370

Ladies Who Launch
ladieswholaunchpod@gmail.com
Instagram: @ladieswholaunchpod

Dakota Kidby is owner of Social Centric, a digital marketing agency based in Calgary, Alberta.
Instagram: @socialcentricco

Alyssa Berry is owner of Alyssa Berry Communications, a boutique public relations agency based in Calgary, Alberta.
Instagram: @aly_b_yyc

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Jaksot(112)

111 - A summer to chill

111 - A summer to chill

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110 - Part 2 to the last two

110 - Part 2 to the last two

We told you we had more to say. In the follow-up to episodes 109 and 110, Dakota and Alyssa continue the discussion on how to set up your business and personal life to travel and live in other countri...

3 Heinä 202438min

109 - What are you paying for? Consultant vs. Employee

109 - What are you paying for? Consultant vs. Employee

Small businesses need to be acutely aware of their cash flow. This leads to many hiring consultants for specific project work over the more costly and labour-intensive hiring of staff. When looking to...

19 Kesä 202421min

108 - Vacations and Life Decisions

108 - Vacations and Life Decisions

We all have dreams and plans but are you working towards them or just trying to get through the day? Dakota is back from Portugal and has made some large life decisions, as happens sometimes on vacati...

5 Kesä 202449min

107 - Embracing Both Your Masculine and Feminine Energy

107 - Embracing Both Your Masculine and Feminine Energy

Feminine vs. masculine. The ultimate push and pull. Women can struggle to decide when to lean into either form; especially in the business world. As per Pause Mediation ”Masculine energy is characteri...

22 Touko 202433min

106 - The Taylor Swift Effect: Marketing and Finding Your Travis Kelce

106 - The Taylor Swift Effect: Marketing and Finding Your Travis Kelce

It was The Tortured Poets Department release day so Alyssa and Dakota got sidetracked into the Taylor Swift rabbit hole. No one can argue she is a marketing genius so two marketers discussing her exce...

8 Touko 202437min

105 - Being a hero isn’t beneficial to you or your clients

105 - Being a hero isn’t beneficial to you or your clients

We all have been in those situations of having to pull off a major event, campaign or project. Going over and above is a normal part of business life, but when it becomes a regular occurrence, it is e...

24 Huhti 202437min

104 - Who is influencing whom?

104 - Who is influencing whom?

With the recent news of Jay Shetty’s background being fabricated, it’s clear we don’t do enough vetting of wellness and self-help creators. Well, actually we don’t do well with vetting any influencers...

10 Huhti 202439min

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