689: Retention and Engagement Strategies with Arthur Castro
Are you wondering how to make sure you have strong retention and engagement metrics? Well today's guest tells us how design impacts these numbers and why talking to your users is the best feedback you will ever get. Also, you're going to discover how he's landed a feature by both Google and Apple for all the clients he's worked with and lastly what you need to know when launching in a Latin America market. Arthur Castro is the Former Head of Product & Design at Former Head of Product & Design at InstaCarro and now Product Lead at Yellow and Co-Founder of Product Arena
8 Loka 201835min
How to Make Eye Catching App Icon
Want to know how to create an eye-popping app icon that will help you increase your downloads? Well, I'm going to show you a dead-simple way to do just that. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/6QbyqHqLkJk
5 Loka 20185min
688: How Do Search Ads Affect Keyword Rankings with Elie Gebran
Coming up is a coaching call where you will discover how search ads impact your keyword rankings, a cool ASO trick that I recently discovered and why you might consider targeting demographics keywords rather than features. Elie Gebran is the creator of ARvid.
4 Loka 201814min
Subscription Apps: Simple Way to Retain Subscribers
You're going to discover a dead simple way to increase the retention rate of your subscription based app. It will literally take minutes to implement. Watch Video on YouTube and Subscribe to our Channel https://youtu.be/hjR8E8UcDzY
2 Loka 20184min
687: Calm’s Director of UA, Matt Horiuchi, on Ad Strategies That Retain Users
We've got an action packed episode with the Director of User Acquisition at Calm, Matt Horiuchi. You are going to discover ad strategies that actually retain users, why high production value is not that important in video ads and how to make sure you have the right attribution in place when running influencer marketing campaigns. Matt Horiuchi is the Director of User Acquisition at Calm.
1 Loka 201826min
686: How Google Play Ratings Affect Rankings with Sapan Agarwal
Wondering what will happen if you put incentivized or fake reviews on Google Play? Well coming up we have a coaching call where we discuss how reviews affect your rankings on Google Play. Also, you will discover more ASO tactics related to Google Play including keywords and app icons. Sapan Agarwal is the creator of Video Watermark 2017.
27 Syys 201821min
685: How to Gamify a Marketplace with Sree Menon
Are you looking to grow or start your two-sided marketplace? Well today's guest is talking about how the app, Tophatter, has grown to over $300M in sales. You will discover how they have gamified the buying process, how they get users back into their app and how to take calculated risks to help you scale a mid-size startup. Sree Menon is the Strategy & Global Sales Operations at Tophatter.
24 Syys 201833min
How to Reskin an App Successfully
I'm going to show you how to reskin an app - the right way and for optimal success. Watch Video on YouTube and Subscribe to our Channel https://youtu.be/O9B66teoQrc
21 Syys 20186min
