Marketing, Innovation, and the Future of the Automotive Ecosystem with Steve Shannon

Steve Shannon is an Advisor for Podium, a company that helps businesses modernize customer interactions, as well as EDO, a company that measures the effectiveness of TV spend. Steve's objective is to bring leading-edge solutions directly to auto marketing professionals. In these roles, he's helping advertising technology and data science companies understand the auto industry in order to build their business.

Steve began his career as the Director of Marketing at General Motors and Oldsmobile in Michigan. Since then, he has held many advisory roles as well as executive positions at Hyundai, Saab, and General Motors. Steve received his bachelor's degree from Harvard and his master's degree from Columbia Business School.

In this episode…

How do marketing efforts trickle down and impact a company's automotive ecosystem? What does the future hold for the US automotive industry?

As someone who has held executive marketing roles at General Motors, Oldsmobile, and Hyundai, Steve Shannon is well-versed in this subject. According to Steve, most marketers are focused on the big vehicle launches within the calendar year. That doesn't mean they're not looking ahead towards the future, but it does make it more challenging to disrupt the industry. Whether your company is trying to revolutionize the tier system, the role of dealerships in car sales, or the future of electric vehicles, the automotive sales system is very complex. But there's hope: although there hasn't been a big disruption in the industry over the past 100 years, Steve says that change will happen, even if it's slow-moving.

In this episode of the InsideAuto Podcast, Aharon Horwitz and Ilana Shabtay sit down with Steve Shannon, Advisor at Podium and EDO, to talk about the current — and future — marketing and sales efforts happening in the auto space. Steve shares how he began a career at General Motors, the campaigns he worked on at Hyundai, and the future of automotive innovation. Stay tuned.