742 | SEO News from the EDGE | Week of 1.20.2025

742 | SEO News from the EDGE | Week of 1.20.2025

Is your brand braced for the seismic shifts that Large Language Models (LLMs) are creating in the search landscape? Cindy Krum from Mobile Moxie joins us for her new regular spot in SEO News from the EDGE! We dissect the latest in SEO news from key stories and insight over the last few weeks, punctuated by a sharp decline in HubSpot's SEO traffic.

We explore how LLMs like ChatGPT and Google Gemini are rewriting the rules of search and reshaping zero-click results. Also, Cindy spills her insights on the massive 73% SEO traffic dip at HubSpot, scrutinizing the potential thin content and lack of topical authority as probable culprits.

News from the EDGE:

[00:02:43] Is Your Brand Prepared for what LLMs are doing to Search?

[00:12:17] What is happening to HubSpot with their SEO traffic??

[00:17:31] EDGE of the Web Title Sponsor: Site Strategics


SEO News from the EDGE:

[00:18:40] Yahoo Search Testing AI Chat Feature

[00:21:18] Google's Page Annotation Opt-Out Form

[00:25:20] Google Drops Breadcrumbs From Mobile Search Result Snippets

[00:27:15] Google AI Overviews Now In Circle To Search

[00:30:08] EDGE of the Web Sponsor: InLinks

[00:30:52] Google Ads PMax Category Report Displaying "Private Search Term"

[00:36:13] Google Breakup Likely Off The Table Under Trump

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

Inlinks https://edgeofthewebradio.com/inlinks

Follow Us:

X: @ErinSparks

X: @Suzzicks

X: @TheMann00

X: @EDGEWebRadio

Resources:

Mobile Moxie

Cindy's Duda Presentation on SEO and Content Strategy

Phase II of Google's Mobile-First Indexing is just Chrome

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Jaksot(844)

771 | SEO News from the EDGE | Week of 9.15.2025

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770 | Barry Adams - How Google's AI Mode Is Reshaping News Publishing

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Google's AI is poised to wipe out half of news publishers' traffic, but Barry Adams isn't here to panic—he's here to bring the hard truths (with a side of hope). On this week's EDGE of the Web, we div...

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769 | AI/SEO News from the EDGE | Week of 8.25.2025

769 | AI/SEO News from the EDGE | Week of 8.25.2025

Meta's got its eyes (and algorithms) locked on unoriginal content, and that's just the tip of the AI-powered iceberg. This week, EDGE of the Web is knee-deep in septic tank puns and even deeper into b...

28 Elo 20251h 3min

768 | Social News from the EDGE | Week of 8.18.2025

768 | Social News from the EDGE | Week of 8.18.2025

AI Mode goes global, Google's giving users the easy button, and Reddit and Wikipedia are snagging prime AI real estate. This week, the EDGE dives into the explosion of AI Mode, the changing landscape ...

22 Elo 202553min

767 | Evolving Your Writing Toolset w/ PreWriter.ai from Bruce Clay

767 | Evolving Your Writing Toolset w/ PreWriter.ai from Bruce Clay

Bruce Clay is back on the EDGE and he's bringing a fresh arsenal of SEO wisdom—plus his latest tool, Prewriter.AI! Bruce unpacks the ever-evolving landscape of search, where being a subject matter exp...

14 Elo 202543min

766 | Local News from the EDGE | Week of 7.21.2025

766 | Local News from the EDGE | Week of 7.21.2025

A whopping 43% of consumers allegedly use AI tools daily – or do they? This week, Local SEO expert Greg Gifford and the EDGE team dissect the latest digital marketing headlines, exposing the flaws beh...

28 Heinä 20251h 3min

765 | Aligning SEO with AI and Intent: Bruce Clay's Perspective

765 | Aligning SEO with AI and Intent: Bruce Clay's Perspective

Bruce Clay (yes, *the* Bruce Clay) returns to EDGE of the Web, and Erin tries to pretend the SEO world hasn't changed a bit in five years. Spoiler: It most definitely has, and Bruce is here to walk us...

11 Heinä 202545min

764 | News from the EDGE | Week of 6.23.2025

764 | News from the EDGE | Week of 6.23.2025

It's a packed episode of Paid Ad News from the EDGE, and Greg Finn of Cypress North is back to break down the latest developments across Google Ads, Performance Max, and AI-driven campaign shifts. Eri...

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