New Report: "From Sports to Screens - Exposing Big Alcohol’s Predatory Practices in 2024"

New Report: "From Sports to Screens - Exposing Big Alcohol’s Predatory Practices in 2024"

For the first episode in our fourth season we discuss a brand new report that reveals the unethical practices of the alcohol industry.

The report is called “From sports to screens: exposing Big Alcohol’s predatory practices in 2024”. Movendi International launched the report in a virtual event on January 16, 2025 and in today’s conversation I talk with the main author Pierre Andersson and the moderator of the launch event Kristína Šperková.

In this show, Pierre and Kristina share the most appalling cases of alcohol industry misconduct. They provide a unique analysis of how the alcohol industry is doing and what that means for our societies.

Host Maik Dünnbier unpacks the key findings of the brand new report with Kristína and Pierre. They discuss the lessons and insights from the launch event, where four experts from four different vantage points discussed alcohol industry interference and what to do about it.

• Vesna Kerstin Petric, Head of the Office for Cooperation with WHO at the Ministry of Health of Slovenia, and member of the WHO Executive Board
• Monika Kosinska, Global Head of Economic and Commercial Determinants, World Health Organization
• Jim McCambridge, University College London, UK
• Juliet Namukasa, Chairperson, Uganda Alcohol Policy Alliance

Together they talk about the Dubious Five strategies and the key themes of alcohol industry interference in 2024, and they discuss what it all means for 2025.

Our guests

Pierre Andersson is Alcohol Policy Advocacy Advisor at Movendi International.

As part of this work, he’s monitoring, documenting, and exposing the strategies and tactics of the alcohol industry on a daily basis. For example, in 2024, he published more than 100 cases of misconduct on the BigAlcohol.Exposed website.

You can follow Pierre's work on LinkedIn.

Kristína Šperková is International President of Movendi International.

As part of this work, she faces alcohol industry interference at all levels, be it in local communities in Slovakia or at the international level in the areas of global health and sustainable development. Kristina has worked for 20 years to address alcohol as a women’s rights issue and has documented how the alcohol industry has exploited women to market and sell alcohol to men, and later began to target women to drive up alcohol use in women. All these Big Alcohol practices have severe consequences for the health and rights of women.

You can follow Kristína's work on LinkedIn.

Feedback

Your feedback, questions, and suggestions for future topics and guests is most welcome. Please get in touch at: maik.duennbier@movendi.ngo.

You are most welcome to follow Movendi International and Maik Dünnbier on LinkedIn, too.

About The Alcohol Issues Podcast

The Alcohol Issues Podcast is an original production from Movendi International. It’s a show about latest alcohol policy developments, brand new research, and stories that reveal the predatory practices of the alcohol industry. We bring you in-depth conversations with trail-blazing alcohol policy makers, visionary community activists, and leading scientists. We do it all to reshape how the world thinks about alcohol’s impact on society and the benefits of alcohol policy action.