Ashley Rogers, CEO of Sprinkles: How to Build and Sell A Startup, Product Innovation and Retail Expansion, Tips for First Time Fundraising, & More

Ashley Rogers, CEO of Sprinkles: How to Build and Sell A Startup, Product Innovation and Retail Expansion, Tips for First Time Fundraising, & More

On today’s episode I am talking with the CEO of Sprinkles, Ashley Rogers. Ashley is an accomplished entrepreneur, brand builder, and mentor with years of experience in the CPG industry. Throughout her career she has built and sold four companies and is now the CEO of Sprinkles CPG, the sister company of the iconic Sprinkles Cupcakes. In this episode we dive into how to build a sustainable startup that will make it to the selling stage, importance of product innovation, tips for retail, fundraising, and so much more. This one is packed with tips for anyone already in the space or looking to start a business of their own. Enjoy!


To connect with Siff on Instagram, click HERE.

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To learn more about Arrae, click HERE.

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To check out Siff’s Amazon StoreFront, click HERE.


To connect with Ashley on Instagram, click HERE.

To connect with Sprinkles on Instagram, click HERE.

To shop Sprinkles Chocolates, click HERE.



This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.


Visit Sprinkleschocolate.com and use code DREAMBIGGER for 20% off your first purchase.



Produced by Dear Media

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