How We're Pivoting Our Marketing: Behind the Scenes

How We're Pivoting Our Marketing: Behind the Scenes

In this behind-the-scenes episode, Social Media Examiner's CEO Michael Stelzner and marketer Dan Sanchez reveal how they're pivoting their marketing strategy in response to 2025's challenges. With social algorithms deprioritizing promotional content, email deliverability issues, and AI impacting SEO, they've implemented eight new approaches—all while promoting their flagship Social Media Marketing World conference.



To learn more about Social Media Marketing World, visit SocialMediaMarketingWorld.info



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See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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YouTube Video Success Recipe Revealed

YouTube Video Success Recipe Revealed

Want to get more leads or sales from your YouTube videos? Wondering if there’s a secret to creating the perfect video for businesses? To discover a four-part recipe for successful YouTube videos and some common mistakes to avoid, I interview Sean Cannell.Guest: Sean Cannell | Show Notes: socialmediaexaminer.com/512Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

26 Touko 202252min

How Anyone Can Confidently Show Up on Video

How Anyone Can Confidently Show Up on Video

Have you been avoiding making videos for your business? Wondering how to feel more comfortable in front of a camera? To discover how to record videos more confidently so you can improve your engagement and sales, I interview Pelpina Trip.Guest: Pelpina Trip | Show Notes: socialmediaexaminer.com/511Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

19 Touko 202246min

Building an Instagram Content Strategy That Lasts

Building an Instagram Content Strategy That Lasts

Does it feel like your Instagram posts are falling flat? Wondering how to create a steady stream of content your audience loves without burning yourself out? To discover the three-part framework for building a long-term Instagram content strategy that works including the types of content that perform well, I interview Katie Steckly.Guest: Katie Steckly | Show Notes: socialmediaexaminer.com/510Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

12 Touko 202242min

Video Content Strategy: From YouTube to Short-Form Social

Video Content Strategy: From YouTube to Short-Form Social

Do you have longer videos that you publish on YouTube? Are you looking for a way to make a single video and repurpose it across multiple platforms? To learn a strategy that will simplify your video production and result in lots of content you can use everywhere, I interview Latasha James.Guest: Latasha James | Show Notes: socialmediaexaminer.com/509Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

5 Touko 202240min

Google Analytics 4 Migration: How to Prepare

Google Analytics 4 Migration: How to Prepare

Are you ready to shift from Universal Analytics to Google Analytics 4 (GA4)? Wondering how to prepare and what to expect when the change comes? To discover exactly how Google Analytics is changing, what GA4 is, how to prepare, and how to set proper expectations with your boss or clients for the future of their data, I interview Chris Mercer.Guest: Chris Mercer | Show Notes: socialmediaexaminer.com/508Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

28 Huhti 202252min

Why Your Facebook Group Is Failing and How to Fix It

Why Your Facebook Group Is Failing and How to Fix It

Has your Facebook group engagement dropped off? Want to inject new life into your community? To discover some of the biggest mistakes businesses make with Facebook Groups and how to fix them, I interview Dana Malstaff.Guest: Dana Malstaff | Show Notes: socialmediaexaminer.com/507Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

21 Huhti 202248min

Why Your YouTube Videos Are Failing

Why Your YouTube Videos Are Failing

Are your YouTube videos underperforming? Wondering how to boost your views? To discover the keys to attracting more viewers to your videos, I interview Jake Thomas.Guest: https://creatorhooks.com | Show Notes: socialmediaexaminer.com/506Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

14 Huhti 202240min

Getting Started With TikTok Ads

Getting Started With TikTok Ads

Looking to diversify your social advertising? Wondering if TikTok might do the trick but you’re not sure how to get started? To discover everything you need to know including the key elements of TikTok ads and a simple process for crafting ad creative that works, I interview Maxwell Finn.Guest: Maxwell Finn | Show Notes: socialmediaexaminer.com/505Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

7 Huhti 202245min

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