Cowboy Wisdom NLI Radio

Kimberly West President of Business Consultants of South Florida is my guest. Join Kimberly West, author, key note speaker and business consultant who not only teaches clients the POWER of a positive mindset but will also share with our listeners the 8 steps it takes to create a sustainable and profitable business. Kimberly's Website: www.BCoSF.com Kimberly West is fearless in her excellence towards marketing and networking and a sought after Business & Marketing Key Note Speaker. She is a dynamic business woman, with over 30 years of experience. She is passionate about teaching entrepreneurs how to organize and grow their business strategically, hence saving time, frustration and thousands in costly mistakes. Born and raised in Evansville, Indiana, Kimberly attended Ivy Tech Business College and first began her marketing career as Senior Marketing Executive for Kroger Lifestyles Plus Magazine, a family run publication. With her tenacious work ethic, she helped build the magazine into a national publication, securing over 25 advertisers in just six months. It was there she first realized her true marketing and networking talents. Recognized for her endeavors, Ms. West then became Senior Sales Executive and Senior Media Buyer for Solutions Design Advertising Agency in Indianapolis, IN., where she was directly accountable for high-dollar contract negotiations and the strategic planning, development, marketing and leadership of entire marketing campaigns. As an insurance agent for the N.A.S.E (National Association for the Self-Employed), she became the top-producer of over 400 agents statewide, receiving the #1 Agent Award for “Rookie of the Year.”Why do 95% of new businesses FAIL before the 5th year in business? Because many companies don’t see the value and importance of having a Strategic Business and Marketing Plan.