167. How Can a Brand Actually Prove Their Sustainability Claims? with Ombraz

Sustainability is a buzzword in the outdoor and apparel industries, but how do we know if a brand’s claims are actually legitimate? With greenwashing becoming more common, it's harder than ever to separate real impact from clever marketing.

In this episode, I sit down with the co-founders of Ombraz Sunglasses to explore what it takes for a company to back up their sustainability claims with real data. We’ll learn Ombraz’s origin story, their approach to designing with sustainability in mind, and the process of securing third-party verification. From partnering with organizations like Greenticket to tackling supply chain transparency, this conversation sheds light on how brands can maintain accountability and communicate their efforts honestly.

Jensen Brehm - Ombraz Cofounder - Hails from Bellevue, WA. Big creator and problem solver. Graduated in 2014 with a BA in Environmental Business that focused on ecological design, entrepreneurship, and vegetated roof systems. Designing products, brand direction, writing, ideating, and executing creative media are a few things Jensen does nicely.

Nikolai Paloni - Ombraz Cofounder - Hails from Moscow, Russia. Impressively efficient and quick to tackle the most critical task. Graduated in 2014 with a BA in German and International Business. Nikolai is currently focused on building out Ombraz’s wholesale program & in-person experience. Implementing scalable processes, thinking critically with data, seeing tasks through to completion, solving problems, and creating are Nikolai's sweet sweet forte.

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Ombraz

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