Business Wars15 Helmi 2018

Netflix vs Blockbuster - Binge | 6

Hollywood execs thought Netflix was crazy to give up advertising and spin off opportunities by letting viewers flop on a couch and watch a whole season of a show all at once. But Netflix knew it was on to something. All of their studies and focus groups revealed something new: viewers who binged content formed an emotional attachment to Netflix.

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Jaksot(676)

Netflix vs Blockbuster - Dirty Tricks | 3

Thinking like your enemy is the best way to beat them, and during the war, Blockbuster tried every trick in the books to get inside Netflix. Sometimes they succeeded - sending “housewives” into wareho...

6 Helmi 201822min

Netflix vs Blockbuster - Origins | 2

After Hastings pleaded with Antioco to buy Blockbuster Online, Antioco agreed to present Hasting’s proposal to the board. What he didn’t tell him was that he was pushing the board to reject the offer ...

6 Helmi 201819min

Netflix vs Blockbuster - Sudden Death | 1

This is Episode 1 of an 8-part series on the brutal business battle between Netflix and Blockbuster, and later HBO.It all started around 1997, with a guy named Marc Randolph and his mathematician frie...

6 Helmi 201827min

Introducing: Business Wars

Netflix-HBO. Nike-Adidas. Business is war. Sometimes the prize is your wallet. Sometimes your attention. Sometimes just the fun of beating the other guy. From Wondery, the network behind Dirty John an...

19 Tammi 20181min