Macy’s vs Gimbels - Wartime Wagers | 5
In the late 1930s Gimbels makes a risky bet by stockpiling goods likely to be scarce in wartime. They also snap up their rival’s star copywriter, who does the best work of her career at their shop. Their savvy planning and advertising strength position them well for the post-war period, when Americans open their wallets wide. But the lifting of Depression era regulations governing retail leads to a series of price wars between all the department stores. None is as extreme as the one between Macy’s and Gimbels, which ends in mayhem, and sometimes, violence. The price wars force Macy’s to choose between honoring a sacred, century-old discount policy, or risk ending the year in the red for the first time in company history. Support us by supporting our sponsors!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
16 Joulu 201922min
Macy’s vs Gimbels - Diversify or Die | 4
It’s the 1920s and wealthy flappers and captains of industry have money to burn for raccoon coats and monogrammed sterling silver hip flasks. Gimbels makes a risky acquisition of Saks Fifth Avenue, that ends up floating Gimbels through hard times and family tragedy during the Depression. Macy’s counters Gimbels’ strategic expansion by hiring a brilliant young copywriter, one of the first female advertising executives, and entering the new industry of radio broadcasting to advertise to the masses.If you or someone you know is struggling with mental health, here are some additional resources: National Suicide Prevention Lifeline: 1-800-273-8255 National Alliance on Mental Illness: 1-800-950-6264Crisis Text Line: Within the US, text HOME to 741741Depression and Bipolar Support Alliance: 1-800-826-3632 Support us by supporting our sponsors!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
11 Joulu 201925min
Macy’s vs Gimbels - Showdown over Manhattan | 3
It’s nearing the turn of the 19th century, and the Straus Brothers now run Macy’s emporium out of a dozen cobbled together stores in lower Manhattan. The next generation of Straus’s pressure the old guard to build a huge new Macy’s flagship on 34th street, in the still seedy red light district of Herald Square. It will take some persuading. And by the time the new venture reaps its reward, the family will be famous for a new reason; the heroism of one of the store’s founding fathers and his wife on the fateful voyage of the Titanic.Gimbels now has mammoth enterprises in Milwaukee and Philadelphia, and one of Adam’s sons also has greater ambitions. He urges the Gimbel elders to ride the wave of Macy’s high profile and build an even bigger store right on the rival’s doorstep. And when they balk, he comes up with a dastardly plan. Support us by supporting our sponsors!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
9 Joulu 201920min
Macy’s vs Gimbels - Fathers, Sons, and Civil War | 2
As R.H. Macy’s Manhattan emporium and reputation grow during the Civil War, his teenage son rebels and runs away to join the Union army. When the boy goes AWOL, the future of Macy’s burgeoning department store faces jeopardy. But salvation arrives in the form of another recent immigrant from war-torn Germany, Lazarus Straus. His family will lead Macy’s into the next century and a golden age of the department store.But Adam Gimbel has been busy in Indiana; he now has a prosperous business and 11 children. His seven sons spur their father on to open a bigger and better store in booming Milwaukee. Their ambition and Macy’s growing fame in New York will soon lure the Gimbel Brothers east to challenge him on his home turf. Support us by supporting our sponsors!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
4 Joulu 201922min
Macy’s vs Gimbels - The Frontiersman and the Whaler | 1
It's the mid 1800s and two very different young men set out in the world to make their fortunes. A young boy from Nantucket spends four years at sea on a whaling ship, the other becomes an itinerant peddler in the wilds of Indiana. These two adventurers, R.H. Macy and Adam Gimbel, eventually settle down as merchants, and open their own dry goods stores. They don’t know each other yet, but, as they each grow their businesses, they inadvertently create what we now know as the department store. Support us by supporting our sponsors!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2 Joulu 201921min
The Raisin Cartels - Gambling the Future | 3
In the midst of their heated negotiations over the price of raisins, the CEO of Sun-Maid and the head of the Raisin Bargaining Association face off, each making their pitch about the state of the raisin industry and the road forward. It’s the first time the two men have been able to appeal directly to the farmers themselves. The farmers must decide whether to follow Sun-Maid’s plan for a lower price for their raisins but a more robust market overall -- or stand by the R.B.A. and a higher price for raisins. Their choice will shape the raisin market for decades to come.Support us by supporting our sponsors!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
27 Marras 201921min
The Raisin Cartels - A New Sheriff in Raisin Land | 2
Facing a shrinking raisin market, Sun-Maid hires a new CEO with a mandate to make raisins popular with Millennials. He believes part of the reason consumers are spurning raisins is the price and is set on Sun-Maid paying less money to farmers. This puts him on a collision course with the old school raisin grower who is heading up the Raisin Bargaining Association. With many farmers struggling to make ends meet, the R.B.A. is determined to get the highest price for raisins ever. As the two men clash, tensions escalate to the point of death threats.Support us by supporting our sponsors!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
25 Marras 201922min
The Raisin Cartels: A Desperate Brotherhood | 1
The humble raisin: it’s hard to imagine that dried grapes are at the center of one of the longest running business wars in the United States. But with almost all of the country’s raisins coming from a small area in California’s Central Valley, it is a brutal and cutthroat industry.In the early 20th century a few wealthy raisin growers decided to form a collective called Sun-Maid. After the government mandated that 85% of growers join the collective, Sun-Maid executives used violence and intimidation to get farmers to join. The farmers who held out had little bargaining power and were forced to accept lower prices. But in the 1960s, the independent farmers banded together to fight back. They founded the Raisin Bargaining Association to negotiate higher prices, setting off a power struggle that would last for decades.Support us by supporting our sponsors!Quartz - Just go to QZ.com for 50% off membership and enter code BW. And our friends at LinkedIn are back with a new season of Hello Monday with Jessi Hempel. Listen wherever you listen to Business Wars. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
20 Marras 201923min
