Red Bull vs Monster - Buzzkill | 3
Business Wars20 Marras 2018

Red Bull vs Monster - Buzzkill | 3

As the extreme marketing battle between Red Bull and Monster reaches unprecedented heights (128,000 feet above sea level, to be precise), a new challenger steps onto the scene. 5-hour Energy, the tiny titan in the two ounce can, quickly plows through the energy drink market, generating hundreds of millions of dollars each year and leaving a trail of failed imitators in its wake.

But for the moment, Red Bull and Monster have bigger issues on their hands. A string of unexpected deaths and hospitalizations, a high-profile lawsuit, and whispers of a government ban threaten to topple their energy empire.

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Nike vs Adidas - Rebound | 5

Nike vs Adidas - Rebound | 5

Nike, the late starter struck gold with its “Just Do It” campaign. Launched in 1988, the shoe giant finally had a tagline as good as its shoes. Meanwhile, Adidas, the brand that started and found succ...

13 Maalis 201824min

Nike vs Adidas - Nike Air | 4

Nike vs Adidas - Nike Air | 4

Every new Nike employee gets a list of principles that serves as the company’s philosophy. One: Our business is change. Two: We’re on offense, all the time.With those principles Nike sprinted from $29...

8 Maalis 201826min

Nike vs Adidas - Walking Billboards | 3

Nike vs Adidas - Walking Billboards | 3

As long as there have been professional sports, there have been professional athletes, willing to accept money to wear certain brands, but the biggest endorsement deals were only made possible by a mi...

6 Maalis 201820min

Nike vs Adidas - The Starting Line | 2

Nike vs Adidas - The Starting Line | 2

Rudi and Adi Dassler started the “Dassler Business” in the 1920s in their parent’s garage, recycling materials from WWI military gear and uniforms. They got a pair of their track spikes on an athlete ...

1 Maalis 201823min

Nike vs Adidas - Sneakerheads | 1

Nike vs Adidas - Sneakerheads | 1

In 2015, Kanye West turned his back on Nike, an all out battle in the ongoing war for sneaker supremacy. Nike and Adidas are two multinational companies worth billions in an industry estimated to be v...

27 Helmi 201819min

Netflix vs Blockbuster - Interview with Rich Greenfield | 8

Netflix vs Blockbuster - Interview with Rich Greenfield | 8

Rich Greenfield is a tech and media analyst with BTIG who’s been covering this battle in some capacity for decades. We had the chance to talk to him in depth on today’s episode.Follow Rich on Twitter ...

22 Helmi 201823min

Netflix vs Blockbuster - The Way We Watch | 7

Netflix vs Blockbuster - The Way We Watch | 7

Netflix goes from being a streaming company to a movement in which consumers all over the world decide what show to watch -- and when and how they watch them. The future that Reed Hastings and Marc Ra...

20 Helmi 201824min

Netflix vs Blockbuster - Binge | 6

Netflix vs Blockbuster - Binge | 6

Hollywood execs thought Netflix was crazy to give up advertising and spin off opportunities by letting viewers flop on a couch and watch a whole season of a show all at once. But Netflix knew it was o...

15 Helmi 201823min

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