Hasbro vs Mattel - Boy Toy  | 2
Business Wars25 Maalis 2019

Hasbro vs Mattel - Boy Toy | 2

It’s the 1960s and Hasbro is struggling. The pencil manufacturer turned toymaker hasn’t had a major success since Mr. Potato Head hit the shelves in 1952, and it’s starting to lose money. If the company doesn’t act fast, it’ll be headed for bankruptcy in no time.

Mattel’s “accessories sold separately” approach to Barbie has revolutionized the industry. Now Hasbro’s toymakers hope to replicate her success with a doll of their own—for boys. But first, they’ll have to get the green light from CEO Merrill Hassenfeld, who has one iron-clad rule about new toys: no dolls.

Meanwhile, Mattel’s about to roll out a hot new boy-themed toy of its own that will cement the company’s status as the world’s top toymaker.


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ESPN vs Fox Sports | Fox Strikes Back | 4

ESPN vs Fox Sports | Fox Strikes Back | 4

It’s 2005 and new ESPN programming chief John Skipper’s out to cement the brand’s market dominance by buying up more sports rights.With ESPN spending big, Fox Sports will need more than its broadcast network and Fox Sports Net regional channels to stay in contention. It needs its own 24-hour national sports network.And that means that after years of shadow boxing, Fox Sports and ESPN are about to get in the ring and go head to head for the first time.Listen to new episodes 1 week early and to all episodes ad free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App. https://wondery.app.link/businesswarsPlease support us by supporting our sponsors!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

16 Helmi 202240min

ESPN vs Fox Sports | Best in Show | 3

ESPN vs Fox Sports | Best in Show | 3

The 1990s are about to end and ESPN is on a quest to strike down the competition before they can muster the strength to challenge it.But when ESPN starts using the NFL to gouge the nation’s cable providers, Fox Sports gets an opportunity to dominate regional sports TV.And as Fox steps up its attacks, ESPN soon discovers that it has to take drastic action to stop an exodus of viewers.Listen to new episodes 1 week early and to all episodes ad free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App. https://wondery.app.link/businesswarsPlease support us by supporting our sponsors!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

9 Helmi 202237min

ESPN vs Fox Sports | Aussie Rules Football | 2

ESPN vs Fox Sports | Aussie Rules Football | 2

It’s the early 1990s and media mogul Rupert Murdoch is out to shatter ABC, CBS and NBC’s stranglehold on American TV and take his Fox network into the TV majors.To succeed, Fox will need a powerful battering ram and only one will do: the ratings magnet that is the NFL. And having been spurned twice before by the football league, Murdoch’s going to need all his cunning to get the NFL on side. But that's only the first step in a campaign to challenge ESPN’s position as the champion of American TV sports.Listen to new episodes 1 week early and to all episodes ad free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App. https://wondery.app.link/businesswarsPlease support us by supporting our sponsors!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

2 Helmi 202236min

ESPN vs Fox Sports | First Down | 1

ESPN vs Fox Sports | First Down | 1

It’s the late 1970s and TV sports is equivalent to a few hours of programming on ABC, NBC and CBS each week.But in Connecticut, Bill Rasmussen is on a mission to change that by creating a cable TV network dedicated to airing sports. Trouble is, he’s got no money, no sports rights, no TV studio, and no cable provider willing to put his network into homes.Listen to new episodes 1 week early and to all episodes ad free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App. https://wondery.app.link/businesswarsPlease support us by supporting our sponsors!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

26 Tammi 202243min

Encore: Hershey's vs Mars | Global Chocolate Domination | 6

Encore: Hershey's vs Mars | Global Chocolate Domination | 6

It’s a new century and Hershey’s facing unexpected trouble at home — a showdown between the company and its biggest shareholder that threatens its independence.Meanwhile, Mars is on a mission to become the world’s candy king. And with Hershey yet to break ground outside the U.S., the opportunity to catch up is fading fast.Hershey knows there’s one move that could transform its overseas fortunes: a merger with its British soulmate Cadbury. The question is can it secure Cadbury’s hand in marriage before Mars triumphs in its quest for global chocolate domination.Listen to new episodes 1 week early and to all episodes ad free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App. https://wondery.app.link/businesswarsPlease support us by supporting our sponsors!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

19 Tammi 202225min

Encore: Hershey's vs Mars | A Chocolate Rolls Royce | 5

Encore: Hershey's vs Mars | A Chocolate Rolls Royce | 5

It’s the late 1970s and Mars is America’s top confectioner. But Hershey is hungry for a comeback. It’s plotting a return to the top powered by a rush of new candies it hopes can nibble away at Mars’ market share.Not that Mars has any intention of surrendering pole position without a fight. It thinks it can stop Hershey in its tracks by focusing exclusively on best-selling brands like Snickers, M&M’s and Milky Way.But what neither company knows is that a tempting opportunity from Hollywood is about to disrupt the balance of power in candy land.Listen to new episodes 1 week early and to all episodes ad free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App. https://wondery.app.link/businesswarsPlease support us by supporting our sponsors!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

12 Tammi 202224min

Encore: Hershey's vs Mars | Mars Attacks! | 4

Encore: Hershey's vs Mars | Mars Attacks! | 4

It’s 1965 and Forrest Mars has just become the manufacturer of Snickers and M&M’s. He is now – at last – ready to duke it out with Hershey in a battle to become the number one candy maker in America.And he knows Hershey is far from prepared for his sudden switch from ally to enemy. Hershey is a company wedded to tradition. It has no marketing department, doesn’t advertise, and has a completely complacent sales team.The question is: can Hershey shake off its docile ways in time to stop Forrest’s relentless advance?Listen to new episodes 1 week early and to all episodes ad free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App. https://wondery.app.link/businesswarsPlease support us by supporting our sponsors!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

5 Tammi 202224min

Encore: Hershey's vs Mars | A Candy-Coated Prayer | 3

Encore: Hershey's vs Mars | A Candy-Coated Prayer | 3

It’s the 1940s and Forrest Mars’ plan to create a candy empire is stepping up a gear. He’s plotting to seize control of his dad’s company Mars and turn it into a Hershey killer.First he needs to get his new candy venture off the ground. But to do that he needs help. Help from Hershey.But while Forrest’s laying plans, Hershey’s trying to get over the death of founder Milton Hershey and grappling with an unexpected opportunity to become a global player.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

29 Joulu 202125min

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