Gibson vs Fender - Back From the Brink | 5
Business Wars3 Heinä 2019

Gibson vs Fender - Back From the Brink | 5

It's the early 1980s, and for the first time in 30 years, the U.S. guitar market has gone cold. Bands are switching to synthesizers and kids are ditching their garage bands for computers and video games.

A group of employees has bought the Fender brand but not its factory. Now they need to find a place to keep making guitars — fast. And Gibson has new owners, too — who bring plenty of rock 'n' roll attitude to the job, but little experience. Can these new stewards of guitar's most hallowed brands save their companies from the scrap heap?


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Jaksot(665)

Southwest vs American - Free LUV | 6

Southwest vs American - Free LUV | 6

Thanks to deregulation, no-frills knock offs of Southwest take to the skies like crows. About 120 airlines have gone out of business or filed for bankruptcy since the industry was deregulated in 1978....

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Southwest vs American - The Cult of Herb | 5

Southwest vs American - The Cult of Herb | 5

Everyone loves Herb Kelleher—even FAA regulators. The onetime corporate counsel-turned-CEO is coming into his own at the helm of Southwest. But his latest challenge is coming up with a way to skirt th...

25 Syys 201823min

Southwest vs American - The Darling of Deregulation | 4

Southwest vs American - The Darling of Deregulation | 4

As deregulation dawns, Southwest Airlines’ founder and CEO are locked in a power struggle. In the middle is Herb Kelleher, Southwest’s corporate attorney. And after 18 months serving as a punching bag...

20 Syys 201823min

Southwest vs American - Aviation Cyber Wars  | 3

Southwest vs American - Aviation Cyber Wars | 3

The computer age is on the horizon, and American Airlines has a secret weapon: SABRE. Sure, the airline is top of the heap under the current pen-and-paper reservation system — the one where travel age...

18 Syys 201819min

Southwest vs American - Dogfight Over Dallas | 2

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Baniff and Southwest battled in court for domination over the skies. Southwest came out on top for a little while, but Baniff pushed back with prices Southwest just couldn't beat. The only way Southwe...

13 Syys 201822min

Southwest vs. American - Clearing the Runway | 1

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In Texas in the 1960s, Rollin King had a crazy idea. He wanted to create a no-frills airline service that served San Antonio, Dallas and Houston. All he and his lawyer had to do was convince the Feder...

11 Syys 201822min

Coke vs Pepsi - Interview with Tristan Donovan | 7

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Host David Brown chats with series writer Tristan Donovan, author of Fizz: How Soda Shook Up the World, about some of the juicy tidbits that didn’t make the final series. Like Fanta’s roots in Nazi Ge...

6 Syys 201824min

Coke vs Pepsi - The Soda Revolt | 6

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Coke continues to grapple with Pepsi’s winning ads, but as Y2K nears both companies realize this isn’t just a cola war anymore. There’s more backlash for both companies, this time from schools. Coke a...

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