Cereal Wars - Trix of the Trade  | 5
Business Wars29 Heinä 2019

Cereal Wars - Trix of the Trade | 5

It’s the 1980s and General Mills is making waves with a new cereal based on the world’s hottest video game: Pac-Man.

But Kellogg’s is hoping to cash in on a different trend: the growing clamour among adults for healthier breakfasts.

So it’s plotting a taboo-busting ad campaign that will rewrite the rules of cereal promotion and spark an all-out battle among the cereal makers to win over the health conscious.

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Red Bull vs Monster - Beast Gores Bull  | 2

Red Bull vs Monster - Beast Gores Bull | 2

As Red Bull plans its U.S. invasion, an unlikely upstart vies to beat it to market. Led by branding guru Mark Hall, the wholesome Hansen Beverage Company launches Monster, a grungy, all-American alter...

15 Marras 201823min

Red Bull vs Monster - Get Your Wings | 1

Red Bull vs Monster - Get Your Wings | 1

It’s the early 1980s, and in Bangkok, Thailand, a jet-lagged toothpaste marketing exec named Dietrich Mateschitz has just tasted Krating Daeng, an energy tonic popular with rickshaw drivers. The flavo...

13 Marras 201823min

Napster vs The Record Labels - Interview with Mikael Wood | 7

Napster vs The Record Labels - Interview with Mikael Wood | 7

Host David Brown sits down with L.A. Times pop music critic Mikael Wood to talk about how Napster changed not only the music business, but music itself. It turns out digital music downloads paved the ...

8 Marras 201826min

Napster vs The Record Labels - Fight to the Death | 6

Napster vs The Record Labels - Fight to the Death | 6

Napster is approaching its death throes. The file sharing company has one shot left: Bertelsmann, the record label that’s confident it has come up with a foolproof plan to profit from its former foe. ...

6 Marras 201826min

Napster vs The Record Labels - A Fatal Email  | 5

Napster vs The Record Labels - A Fatal Email | 5

Some of the biggest names in music have gathered to duke it out over the future of Napster. The Senate Judiciary Committee’s intellectual property hearing finally brings the pioneers of the peer-to-pe...

1 Marras 201822min

Napster vs The Record Labels - Battle of the Bands | 4

Napster vs The Record Labels - Battle of the Bands | 4

As the game of cat and mouse heats up with the record labels. The labels know that unless Napster is stopped, it’ll destroy the record labels. That doesn’t stop Napster co-founder Sean Parker from fee...

30 Loka 201824min

Napster vs The Record Labels - Free is Costly | 3

Napster vs The Record Labels - Free is Costly | 3

Napster co-founders Shawn Fanning and Sean Parker finally get to Silicon Valley, where their dream for music sharing is supposed to take off. When word gets out about what Napster is doing, software ...

25 Loka 201824min

Napster vs The Record Labels - Silicon Valley or Bust | 2

Napster vs The Record Labels - Silicon Valley or Bust | 2

Naysayers tell Shawn Fanning that only an experienced Silicon Valley software engineer solve all the technological challenges to get Napster working. But Shawn thinks he’s got the answers and asks h...

23 Loka 201821min

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