#19: From URL to IRL: How Macy's and Facebook Brought Holiday Cheer to D2C Businesses
Brand IRL23 Joulu 2024

#19: From URL to IRL: How Macy's and Facebook Brought Holiday Cheer to D2C Businesses

Episode 19: Facebook & Macy's collaborated on an instore popup shop that gave over 100 small direct to consumer businesses exposure and IRL reach for the holidays. Did they bring holiday cheer to business owners and shoppers alike or did the Grinch steal Christmas? Find out here, now, as John Kappel (https://www.linkedin.com/in/john-kappel327) breaks down this campaign's strengths and weaknesses and gives it a score on the EPIC Experiential Score.__Links:Facebook Market at Macy'sGeorge P....

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(20)

#20: Reimaging a Product Launch with Ommegang's Growler Store Pop Up

#20: Reimaging a Product Launch with Ommegang's Growler Store Pop Up

Episode 20: Ommegang Brewery transformed their new product launch into a week long plus experience that resonated with New Yorkers looking for Nirvana. Did the Growler Store drive brand loyalty or was...

26 Tammi 202521min

#18: Facebook Goes Offline to Show They Don't Sell Your Information

#18: Facebook Goes Offline to Show They Don't Sell Your Information

Episode 18: Facebook launched a holiday pop up to combat the scrutiny and answer concerns offline around the tech giant selling your information to third-party companies. Did Facebook put holiday chee...

12 Joulu 202421min

#17: Vending Experiential Happiness - 3 Activations Mixing Brand with Innovation

#17: Vending Experiential Happiness - 3 Activations Mixing Brand with Innovation

Episode 17: These three consumer brands used innovative thinking to redefine what we know of the classic vending machine. All to create experiences that would excite and engage their audiences to prom...

22 Marras 202413min

#16: Breaking Bread at Club Fed - The Art of Storytelling with Dave's Killer Bread

#16: Breaking Bread at Club Fed - The Art of Storytelling with Dave's Killer Bread

Episode 16: Dave's Killer Bread has an origin story that started behind bars. So when they opened up a prison-themed sandwich shop in a luxury district of Toronto, it was an opportunity to immerse the...

8 Marras 202415min

#15: Leveraging Pinterest Trends for Activation

#15: Leveraging Pinterest Trends for Activation

Episode 15: Primal Kitchen & Pinterest collaborated on a food focused pop up that used Pinterest consumer search data to influence the design and experience. Did it speak to more than just the audienc...

21 Loka 202420min

#14: Last Stop for 100 Miles...The Cheez It Stop Fills Up Customer's with Cheez Its

#14: Last Stop for 100 Miles...The Cheez It Stop Fills Up Customer's with Cheez Its

Episode 14: Cheez-It fuels summer road trippers with their brand themed gas station popup experience that was filled with exclusive merch and Cheez-It photo opps. Did the nostalgic Cheez-It Stop drive...

18 Syys 202417min

#13: Building Blocks of Brand Loyalty from LEGO's Inspiration Wonderland

#13: Building Blocks of Brand Loyalty from LEGO's Inspiration Wonderland

Episode 13: LEGO uses its products to create an all-immersive and unforgettable experience that drove over 100,000 visitors to the IRL activation with a digital twist. Did LEGO build a 10/10 experient...

12 Syys 202418min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
psykopodiaa-podcast
rss-oivalluksia-rahasta-elamasta
mimmit-sijoittaa
rss-rahapodi
rahapuhetta
rss-karon-grilli
herrasmieshakkerit
ostan-asuntoja-podcast
asuntoasiaa-paivakirjat
rss-inderes
rss-sami-miettinen-neuvottelija
leadcast
oppimisen-psykologia
rss-porssipuhetta
hyva-paha-johtaminen
rss-rahamania
rss-bisnesta-bebeja
rss-myynti-ei-ole-kirosana
rss-yritys-ja-erehdys