#30: How much $$$ should your SaaS spend on marketing?

#30: How much $$$ should your SaaS spend on marketing?

In this episode of SaaS Marketing Weekly, Ryan discusses how much SaaS companies should allocate for marketing budgets based on their revenue and funding. He emphasises the importance of investing appropriately in marketing to scale the business and provides insights on how to break down a marketing budget effectively. Ryan also shares strategies for paid advertising and the significance of being precise with targeting, especially for companies with smaller budgets.

Takeaways

  • SaaS companies should spend a certain % of their revenue on marketing.
  • If funded, they should allocate a % of funding to marketing activities.
  • Internal marketing hires are separate from the marketing budget.
  • Paid ads should be a significant part of the marketing budget.
  • A sample budget breakdown includes paid ads, SEO, and exhibitions.
  • Start with at least £1,000 a month for ads to see results.
  • Consider hiring a full-service marketing partner for better ROI.

Join the SaaS Marketing Weekly Newsletter here: https://saasmarketingweekly.com/

Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/

Send podcast guest pitches to: info@rocket-saas.io

Jaksot(92)

#92: How to reach your ICP without burning your entire budget

#92: How to reach your ICP without burning your entire budget

In this episode, Ryan dives deep into where your audience actually hangs out and how to tap into those hidden goldmines. From podcast appearances and newsletters to Slack communities and industry even...

28 Huhti 17min

#91: The sub-brand strategy behind Rocket SaaS hitting $5M ARR

#91: The sub-brand strategy behind Rocket SaaS hitting $5M ARR

In this episode, Ryan deep dives into one of the game-changing strategies that helped Rocket SaaS scale to $5M ARR, creating an educational sub-brand. He walks through the steps of building a separate...

21 Huhti 19min

#90: Webinar recording: 10 SaaS marketing campaigns that actually work

#90: Webinar recording: 10 SaaS marketing campaigns that actually work

In this episode, Ryan shares a full masterclass breaking down 10 different ways to get SaaS customers. Not all growth tactics are created equal, and most companies are wasting time on the wrong ones. ...

14 Huhti 53min

#89: Rocket SaaS hits $5,000,000 ARR. How we did it

#89: Rocket SaaS hits $5,000,000 ARR. How we did it

In this solo episode, Ryan shares the full story behind Rocket SaaS hitting $5M ARR — and why the journey was far from smooth. From years of slow, frustrating growth to a handful of key decisions that...

7 Huhti 25min

#88: Webinar recording: The LinkedIn Ads playbook for scaling SMEs

#88: Webinar recording: The LinkedIn Ads playbook for scaling SMEs

In this webinar recording, Ryan and Jamie break down the real LinkedIn Ads playbook behind scaling B2B SaaS companies and SMEs. They share what’s actually working right now, what most teams get wrong,...

31 Maalis 1h 7min

#87: Startup? What qualities should you look for in a marketer?

#87: Startup? What qualities should you look for in a marketer?

In this episode, Ryan and Jamie break down what founders should look for when hiring their first marketing person. Many startups make the mistake of hiring a specialist too early, only to realise they...

24 Maalis 19min

#86: 6 ways to get revenue, when you need it FAST

#86: 6 ways to get revenue, when you need it FAST

In this episode, Ryan and Jamie share six powerful campaigns you can run right now to bring in fast revenue, even if your sales cycle is usually long. From digging into your closed lost deals to using...

17 Maalis 26min

#85: How to reach everyone with one piece of content

#85: How to reach everyone with one piece of content

In this episode, Ryan shares the secret to maximising content reach by repurposing one piece of content across multiple formats. From podcasts and webinars to short-form videos, blogs, and LinkedIn po...

10 Maalis 7min

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