Estée Lauder vs L'Oréal | Skin in the Game | 3
Business Wars10 Helmi 2021

Estée Lauder vs L'Oréal | Skin in the Game | 3

It’s 1962, and Estée Lauder is on fire, with well-received new products helping solidify their position as the top high-end makeup brand. But Revlon is hot on their tails, and to fend off the threat the Lauders decide to develop a new brand: Clinique. With this line of hypoallergenic products for sensitive skin, they’ve unlocked a new customer base. But initial sales are disappointing, and as cash flow takes a nosedive, they must quickly determine how to fix their marketing approach.

Meanwhile, a young female copywriter pens a new slogan for L'Oréal that will go down in advertising history and send the company on a bright new path.

Pre-order our new book The Art of Business Wars now before it is released on April 13.

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CrowdStrike: All Systems Down | Digital Dominos | 2

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In 2011, CrowdStrike launched with an innovative vision: using cloud-based software to provide cybersecurity. They attracted big clients, including Fortune 500 companies and critical government agenci...

28 Tammi 36min

Waymo and the Rise of the Robotaxis | Driving Too Fast | 2

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When the demands of war ignite a race to build autonomous cars, Google invests billions in the hope of owning the driverless future of transportation. But can it really turn this technological challen...

21 Tammi 42min

Waymo and the Rise of the Robotaxis | Test Drive | 3

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Ever wondered what it’s like to ride in a Waymo? David and his daughter headed to downtown Austin to take their first trip in a driverless taxi. Together, they documented all the ups, downs, twists an...

21 Tammi 38min

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Beyond Meat vs Impossible Burger | We've Got Beef | 5

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ENCORE: Beyond Meat vs Impossible Burger | Beefing Up, Chowing Down | 3

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