Estée Lauder vs L'Oréal | Skin in the Game | 3
Business Wars10 Helmi 2021

Estée Lauder vs L'Oréal | Skin in the Game | 3

It’s 1962, and Estée Lauder is on fire, with well-received new products helping solidify their position as the top high-end makeup brand. But Revlon is hot on their tails, and to fend off the threat the Lauders decide to develop a new brand: Clinique. With this line of hypoallergenic products for sensitive skin, they’ve unlocked a new customer base. But initial sales are disappointing, and as cash flow takes a nosedive, they must quickly determine how to fix their marketing approach.

Meanwhile, a young female copywriter pens a new slogan for L'Oréal that will go down in advertising history and send the company on a bright new path.

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Netflix vs Blockbuster - Dirty Tricks | 3

Netflix vs Blockbuster - Dirty Tricks | 3

Thinking like your enemy is the best way to beat them, and during the war, Blockbuster tried every trick in the books to get inside Netflix. Sometimes they succeeded - sending “housewives” into warehouses as spies, and sometimes things didn’t go as planned. But when Blockbuster did deliver, they delivered big. They threw everything they had at Netflix, but the war raged on.Support us by supporting our sponsors!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

6 Helmi 201822min

Netflix vs Blockbuster - Origins | 2

Netflix vs Blockbuster - Origins | 2

After Hastings pleaded with Antioco to buy Blockbuster Online, Antioco agreed to present Hasting’s proposal to the board. What he didn’t tell him was that he was pushing the board to reject the offer so Netflix would wither and die. Meanwhile, Netflix was struggling to gain legitimacy in Hollywood. Netflix quickly realized that before it could take on the Hollywood gods, it would have to slay Blockbuster.Support us by supporting our sponsors!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

6 Helmi 201819min

Netflix vs Blockbuster - Sudden Death | 1

Netflix vs Blockbuster - Sudden Death | 1

This is Episode 1 of an 8-part series on the brutal business battle between Netflix and Blockbuster, and later HBO.It all started around 1997, with a guy named Marc Randolph and his mathematician friend Reed Hastings. Randolph and Hastings knew they’d have to take on Blockbuster, but what they didn’t anticipate was that their business model would take on network television and eventually change the entire movie industry.This was an 8-year total war that left innumerable casualties in its wake: thousands of hollowed out buildings and economic losses in the billions.Support us by supporting our sponsors!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

6 Helmi 201827min

Introducing: Business Wars

Introducing: Business Wars

Netflix-HBO. Nike-Adidas. Business is war. Sometimes the prize is your wallet. Sometimes your attention. Sometimes just the fun of beating the other guy. From Wondery, the network behind Dirty John and American History Tellers.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

19 Tammi 20181min

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