Estée Lauder vs L'Oréal | Face to Face | 4
Business Wars15 Helmi 2021

Estée Lauder vs L'Oréal | Face to Face | 4

It’s 1979 and Estée Lauder is on top of the world after launching another in-house brand, Prescriptives. But after decades of being primarily known for hair products, L'Oréal is ready to invade the American high-end makeup market. And their secret weapon is Lancôme, a luxurious French brand that they rebrand using tricks straight out of the Lauders’ playbook.

In an attempt to fend off the Lancôme threat, Leonard Lauder invests in television advertising. But a financial crisis is on the horizon, and how both companies respond will define their futures.

Pre-order our new book The Art of Business Wars now before it is released on April 13.

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CVS vs. Walgreens | Clinic Bait | 2

CVS vs. Walgreens | Clinic Bait | 2

It’s the late 1990s and CVS and Walgreens are battling for control of the nation’s best street corners and there’s a huge prize at stake.Tens of millions of boomers are about to turn grey and thanks t...

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CVS vs. Walgreens | Powerful Medicine | 1

CVS vs. Walgreens | Powerful Medicine | 1

It’s 1895 and Chicago’s a boom town that’s overflowing with pharmacies. But one drugstore is about to emerge from the city’s mass of small-time drugstores and become a national force. It’s name is Wal...

11 Loka 202336min

Best of Business Wars Daily | Salty or Sweet? | 5

Best of Business Wars Daily | Salty or Sweet? | 5

No tricks, just treats in this chat with New York Times retail reporter Jordyn Holman and comedian Max Fine. We're talking about candy, and just in time for spooky season! Then, we dig into America's ...

5 Loka 202338min

The Rise of AI | Living in an Artificial World | 4

The Rise of AI | Living in an Artificial World | 4

Mike Calore and Lauren Goode from Wired are back! The pair co-host Wired’s Gadget Lab podcast, where they’ve been diving deep into what the future of AI looks like. Mike and Lauren join host David Bro...

4 Loka 202338min

The Rise of AI | Battle Bots | 3

The Rise of AI | Battle Bots | 3

With the popularity of ChatBots exploding, Microsoft invests billions of dollars into AI-assisted internet search,trying to strike at Google’s core business. Google answers back with its own ChatBot “...

27 Syys 202342min

The Rise of AI | No Reservations | 2

The Rise of AI | No Reservations | 2

Google is the undisputed leader in the race to dominate AI, in part because of its reputation as a company with strong corporate ethics. But as questions about the morality and efficacy of AI become ...

20 Syys 202337min

Best of Business Wars Daily | AI Disruptors | 6

Best of Business Wars Daily | AI Disruptors | 6

You've heard about how AI is poised (and already) revolutionizing just about everything. We're digging deeper into that and taking a look at the way AI has altered three industries — climate change m...

6 Syys 202344min

Hilton vs Marriott | Pretty Cool Hotels | 5

Hilton vs Marriott | Pretty Cool Hotels | 5

Grab your suitcase, because we’re taking a vacation! Today, we’re joined by Allison Pohle, travel reporter for the Wall Street Journal. She’s zooming in on the hotel industry — the post-pandemic bounc...

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