The Futur with Chris Do5 Helmi 2025

Crafting Credibility in Content - With Finn McKenty | Episode 326

In this episode, Chris Do talks with Finn McKenty, a marketing strategist, designer, and YouTube creator known for his unique insights on building influence and branding in the digital space. Finn shares his journey from designer to business strategist, revealing how his career pivots shaped his perspective on marketing and credibility. Together, they dive into effective communication, the power of a consistent personal narrative, and how to capture your audience's attention in today’s crowded content landscape. Chris and Finn also unpack practical tips on harnessing storytelling to build authentic brand value and explore the importance of understanding consumer beliefs to drive marketing success. Timestamps: (00:00) - Intro and background (02:00) - From design to business (05:30) - Defining product design (10:05) - Marketing as applied psychology (15:30) - Consumer beliefs and branding (20:40) - The Febreze Sport case study (30:15) - Navigating free information overload (35:25) - The value of credibility (40:40) - Building a personal brand narrative (45:30) - Key storytelling tips for creators Check out today's guest, Finn McKenty: Finn's Website: https://www.finnmckenty.com/ Finn's YouTube: https://www.youtube.com/@FinnMckentyPRMBA Finn's Instagram: https://www.instagram.com/finnmckenty/ Check out The Futur: Website: https://www.thefutur.com/ Courses: https://www.thefutur.com/shop Linkedin: https://www.linkedin.com/company/the-futur/ Podcasts: https://thefutur.com/podcast Instagram: https://www.instagram.com/thefuturishere/ Facebook: https://www.facebook.com/theFuturisHere/ Twitter: https://x.com/thefuturishere TikTok: https://www.tiktok.com/@thefuturishere Youtube:https://www.youtube.com/thefuturishere Check out Chris Do: Website: https://zaap.bio/thechrisdo LinkedIn:https://www.linkedin.com/in/thechrisdo/ Facebook:https://www.facebook.com/BizOfDesign Instagram:https://www.instagram.com/thechrisdo/ Twitter:https://x.com/thechrisdo TikTok:https://www.tiktok.com/@thechrisdo Threads:https://www.threads.net/@thechrisdo Zaap: https://zaap.bio/thechrisdo Clubhouse:https://www.clubhouse.com/@thechrisdo Behance: https://www.behance.net/chrisdo Learn more about your ad choices. Visit megaphone.fm/adchoices

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Why Chasing Metrics Ruins Your Content w/ Chris Do | Ep 417

In this episode, Chris Do challenges the belief that content performance should be measured by likes, views, or algorithmic wins. He explains why treating social media as a scorecard disconnects creat...

31 Tammi 13min

Playing the Long Game in Business and Life w/ Jodie Cook | Ep 416

In this episode, Chris Do sits down with Jodie Cook for a wide-ranging conversation about playing the long game in business, relationships, and life. They unpack the difference between short-term wins...

29 Tammi 1h 16min

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In this episode, Chris Do challenges the belief that creative work is a commodity and explains why lowering prices is rarely the right solution. He reframes competition through the lens of imagination...

24 Tammi 6min

Turning Life’s Hardest Moments Into Growth w/ Dr. John Demartini| Ep 414

In this episode, Chris Do sits down with Dr. John Demartini for a wide-ranging conversation on human perception, trauma, and the power of reframing life experiences. Dr. Demartini shares his extraordi...

22 Tammi 48min

The Secret Behind Authentic Personal Branding w/ Mo Ismail| Ep 413

In this episode, Chris Do and Mo Ismail explore why personal branding works best when it starts with generosity rather than self-promotion. They break down how leading with genuine care lowers defense...

17 Tammi 7min

Why Creatives Struggle With Feedback w/ Jule Kim | Ep 412

In this episode, Chris Do and Jule Kim unpack why feedback is both essential and emotionally difficult for creatives. Drawing from decades of teaching, coaching, and public critique, they explore the ...

15 Tammi 1h 29min

How to Market Your Services the Right Way w/ Chris Do | Ep 411

In this episode, Chris Do breaks down why most creatives struggle to market their services effectively—and how that changes in 2026. He explains the critical difference between designing for “anyone” ...

10 Tammi 13min

The Business of Design Systems and Standards w/ Jesse Reed | Ep 410

In this episode, Chris Do sits down with designer, publisher, and entrepreneur Jesse Reed to explore the intersection of design systems, business, and long-term creative impact. Jesse shares his journ...

8 Tammi 1h 11min