Michelle Peterson (Kendra Scott Jewelry) | Family, Fashion, Philanthropy and Founder
The CMO Podcast5 Helmi 2025

Michelle Peterson (Kendra Scott Jewelry) | Family, Fashion, Philanthropy and Founder

Jim's guest on The CMO Podcast for a special Valentine day edition is Michelle Peterson, the Chief Marketing Officer of Kendra Scott, the 23-year-old fashion lifestyle brand founded by Kendra Scott in Austin Texas. This is one unusual brand: it is guided by a three-pronged brand platform: family, fashion, and philanthropy. Its organization is 96% women, with a multigenerational consumer base. Along with organizing up to 25,000 love events a year. It has about 140 stores and is distributed in retailers like Nordstrom and Neiman Markus, and has an estimated value of roughly $1 billion.

Michelle has been CMO at Kendra Scott for about three years. She has overseen explosive growth in sales, new customers, and in her organization’s growth. Before Kendra Scott, Michelle spent 16 years in a variety of roles at General Mills, and then worked at LifeSpa, Intercontinental Hotels, and Pressed, the cold-pressed juice and plant-based treats company, where she was CMO. This is your reminder to order a necklace or ring for your love ones, and tune in for our Valentine conversation with the CMO of Kendra Scott!

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27 Touko 202057min

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Amanda Rassi is the Vice President of Marketing at The Kroger Co. which is America's largest supermarket by revenue and the second-largest general retailer. Last year, Amanda came on the podcast after...

25 Touko 202031min

Vineet Mehra (Walgreens) | Connecting Purpose with Commerce

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Vineet Mehra is the Global Chief Marketing Officer of Walgreens Boots Alliance, which has retail stores and pharmacies in over 25 countries and does roughly $140 billion dollars in revenue a year. Vin...

20 Touko 202054min

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Raja Rajamannar is the Chief Marketing & Communications Officer, and President of Healthcare Business at Mastercard. During this pandemic, Mastercard is finding organic ways to help their customers by...

18 Touko 202029min

Linda Boff (GE) | Engineering Magic & Solutions

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Linda Boff wears many hats at GE (General Electric). She is their Chief Marketing and Communication Officer, VP of Learning & Culture, and President of the GE Foundation. GE is a 128-year old company ...

13 Touko 202040min

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David Kidder is the co-founder and CEO of Bionic which is a company that helps large businesses scale and staff just like a startup. The first time David came on the podcast we spoke about how Bionic'...

11 Touko 202025min

Michelle Harmon-Madsen (AccuWeather) | When Your First Day On The Job Is A Crisis

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6 Touko 202056min

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