S23EP03: Psychographics vs Demographics
1 Insight4 Huhti 2024

S23EP03: Psychographics vs Demographics

In this episode, I coach two clients on how to achieve their goals. Mary Grant is a successful fashion entrepreneur looking to transition into coaching. The other client, David Watson, is a successful consultant who wants to grow and make a bigger impact. The one thing we have in common is that we all want to find our ideal clients. I believe the key to do that is to understand their psychographics, not just demographics. Psychographics are the client's values, beliefs, and motivations. So...

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S9EP02: The Mama Bear Effect

S9EP02: The Mama Bear Effect

Chris and Michelle are two powerful women. Chris wants to make a real difference in the world by helping young boys and girls to feel more empowered. Michelle is frustrated that, if she is not careful...

6 Touko 202117min

S9EP01: The Power of Coaching More Than 1 Person at a Time

S9EP01: The Power of Coaching More Than 1 Person at a Time

You know what I love the most about coaching around insight? It's that I have no idea walking into a session, just what is going to occur. In this conversation, Lauren wants my guidance on using intu...

29 Huhti 202123min

S8EP10: Life Is Cyclical and Nature Happens in Seasons

S8EP10: Life Is Cyclical and Nature Happens in Seasons

It's time for a new season. Join me today for a brief conversation on the seasonal nature of life and why that's important for us as transformational coaches. Love.Rich PS. For most of human histor...

10 Joulu 20207min

 S8EP09: The Prosperous Coach 2.0

S8EP09: The Prosperous Coach 2.0

I wrote The Prosperous Coach, with my friend Steve Chandler, almost 8 years ago—and it has stood the test of time. It has been in the top 20 books about coaching on Amazon ever since it was published....

26 Marras 202014min

S8EP08: How to Take a Scientific Approach to Becoming World-Class

S8EP08: How to Take a Scientific Approach to Becoming World-Class

I’m a scientist by training. I have a joint degree in Biology and Economics. And that background in biology meant that I spent hours and hours of the early part of my life studying, researching and ex...

19 Marras 20207min

S8:EP07: I Can Help You See the Invisible…

S8:EP07: I Can Help You See the Invisible…

I’m an expert in high-level, complex coaching skills. And I’m an expert in coaching high-level leaders. When you watch me coach, you see me soaring on invisible gusts of wind. I’m an expert in creatin...

12 Marras 20207min

S8:EP06: Stop Trying to Solve Your Clients' Problems...

S8:EP06: Stop Trying to Solve Your Clients' Problems...

Around 1,800 years ago, the Roman emperor Marcus Aurelius noted: "What stands in the way becomes the way." Whatever problem you are facing right now has the seeds of it’s solution within it. To be a...

5 Marras 20208min

S8:EP05: The Worst Night of My Life. Ever.

S8:EP05: The Worst Night of My Life. Ever.

This episode is about the worst night of my life. Ever. And it happened just the other day. Before bed, I took a medication, and for about half an hour everything was fine, as I tucked in the kids a...

29 Loka 20207min

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