S23EP03: Psychographics vs Demographics
1 Insight4 Huhti 2024

S23EP03: Psychographics vs Demographics

In this episode, I coach two clients on how to achieve their goals. Mary Grant is a successful fashion entrepreneur looking to transition into coaching. The other client, David Watson, is a successful consultant who wants to grow and make a bigger impact. The one thing we have in common is that we all want to find our ideal clients. I believe the key to do that is to understand their psychographics, not just demographics. Psychographics are the client's values, beliefs, and motivations. So...

Jaksot(227)

S19EP05: A thousand dollar cheeseburger

S19EP05: A thousand dollar cheeseburger

Coaching is about more than having a coaching business. For most of human history, it wasn’t called coaching, it was called leadership. My guest on this episode, Shelley Paxton, has spent her entire c...

8 Kesä 202353min

S19EP04: On the other side of burn out

S19EP04: On the other side of burn out

Successful leaders, successful entrepreneurs, and successful coaches are often running on empty and they can’t see it. Rich is able to help his guest today, Ngan, realize that she is burnt out and dis...

1 Kesä 202318min

S19EP03: A hidden secret to success is committing to the long haul

S19EP03: A hidden secret to success is committing to the long haul

Are you tired of looking for shortcuts to success? Do you want to know the secret to achieving your goals? In this episode, I share my insights on the importance of commitment to the long haul in achi...

25 Touko 20235min

S19EP02: Leverage

S19EP02: Leverage

One of the most common things I see in top performers is a desire to do more, to create more and to have more impact. However, what makes the biggest difference for high-achievers is to slow down eno...

18 Touko 202325min

S19EP01: Create your own IP

S19EP01: Create your own IP

I want to emphasize the importance of coaches creating their own intellectual property and finding their unique audience or "weirdos." As a coach, it's crucial to not simply regurgitate ideas from oth...

11 Touko 20233min

S18EP08: Track and your world will change

S18EP08: Track and your world will change

Are you struggling to track your progress and find what works for you? In this episode, I share my insights on the importance of tracking progress and finding personalized methods for doing so. PS. F...

4 Touko 20237min

S18EP07: Lovemarks

S18EP07: Lovemarks

Are you feeling lonely at the top? Do you ever feel like an imposter, despite your success? In this episode, I share my experience working with successful individuals and the importance of value-based...

27 Huhti 20235min

S18EP06: Your fees and self-worth

S18EP06: Your fees and self-worth

Are you someone who struggles with the idea of charging high fees for your services? Do you feel like your fees are tied to your self-worth? Remember, every human is innately priceless and that any fe...

20 Huhti 20236min

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