#120 Marketing vs. Sales: The Key to Getting More Great-Fit Clients in Your Massage Practice with Joanna Sapir, business strategist for holistic practitioners

Are you waiting for the perfect moment to open your clinic? In this episode of The Radical Massage Therapist Podcast, I am sharing the real-life lessons I learned about what I thought I needed before becoming a clinic owner—and how most of it simply isn’t required (it's BS really)Tune in to hear my candid reflections on:Why home ownership has nothing to do with business successWhether you truly need to be the busiest RMT before opening a clinicFinancing your clinic—even without perfect savings or creditWhy going solo might be the best business decisionLearning by doing—and why you’ll never feel “fully ready”If you’ve been telling yourself “I’ll open a clinic when…”—this episode is your sign to get moving!-Email: krista@theradicalrmt.comWebsite: www.theradicalrmt.comInstagram: @theradicalmassagetherapist

12 Heinä 26min

In this episode of The Radical Massage Therapist Podcast, I am joined by Susan Anderson, RMT and founder of The Buccal Lab. With over 20 years of experience, Susan shares her journey from nearly stepping away from massage therapy to finding renewed purpose and passion through Buccal Massage.We discuss what Buccal Massage really is (hint: it’s way more than intraoral work), how it benefits both clients and therapists, and why it’s gaining traction across social platforms. Susan opens up about emotional client experiences, misconceptions around the technique, and why this isn’t a passing trend — it’s a powerful addition to any RMT's toolkit.If you’ve ever felt curious about facial work or are looking for a sustainable, effective way to support your clients and protect your own body, this episode is for you.Contact Susanthebuccallab@gmail.comthebuccallab.thinkific.comIG @thebuccallab​​Mentioned in this episode:Algonquin College https://www.algonquincollege.com/Craniosacral Therapy https://www.upledger.com/-Contact The Radical Massage TherapistIG: @theradicalmassagetherapistWebsite: www.theradicalmassagetherapist.comEmail: Krista@theradicalrmt.com

29 Kesä 1h 4min

Have you ever thought: “I don’t even like massage anymore”? You’re not alone—and it doesn’t mean your career is over.In this solo episode, I share what it really means when you start hating your massage career. Whether you’re new or seasoned, these moments of questioning your path are totally normal—and often a sign of growth.You’ll learn how to identify the root of your dissatisfaction, how to reignite your interest in the profession, and what to do if you’re seriously considering leaving massage therapy behind.This episode is for you if:You dread going to work and don’t know whyYou feel stuck, overbooked, underpaid, or just uninspiredYou’re considering quitting—but don’t know what else to do-Contact The Radical Massage Therapist PodcastWebsite: theradicalrmt.comInstagram: @theradicalmassagetherapistEmail: krista@theradicalrmt.comBook 15 Minutes of Clarity: Book Here

22 Kesä 26min

In this episode, I chat with Colleen Weibel, a massage therapist practicing in New York State @newleafmassage. Colleen offers a thoughtful comparison of what it's like to practice massage in the U.S. versus Canada . We talk about regulation, public perception, continuing education, and how each country's system shapes the therapist experience.What We Cover:The difference between luxury vs. healthcare in how massage is viewedLicensing, CE requirements, and practice freedoms across bordersThe value of flexibility in Colleen’s career (as a parent and traveler)Why collaboration between countries could benefit the whole profession-About Colleen:Colleen is the owner & licensed massage therapist at New Leaf Massage Therapy.She is nationally certified in therapeutic massage & bodywork as well as licensed by the State of New York in massage therapy.Colleen has operated her private practice for the last 15 years in a small, rural community in Central NY-Contact Colleen: email: colleen@newleafmassagetherapy.netInstagram: @newleafmassagewebsite: newleafmassagetherapy.net-Contact The Radical Massage Therapist Podcast ⁠www.theradicalrmt.com⁠krista@theradicalrmt.com⁠@theradicalmassagetherapist⁠

15 Kesä 1h 3min

In this episode of The Radical Massage Therapist Podcast, I’m joined by Julie Romero, a massage therapist redefining mobile massage in Wilmington, North Carolina. Julie shares her inspiring journey from public school teacher to massage therapist and how a personal tragedy led her to a bold new chapter of her career. After frustrations owning a brick and mortar practice she had the bold idea to convert an old shuttle bus into a fully functional mobile massage studio "Hands in the Sands". Julie’s story is a reminder that even after life’s hardest moments, we can rebuild something beautiful — sometimes on wheelsWe dive into:- How Julie pivoted into massage therapy after 16 years as a teacher- The challenges and creativity behind converting a shuttle bus into a massage studio- Why she left traditional brick-and-mortar spaces behind- How her mobile studio offers freedom, flexibility, and a deeper connection with clients- The powerful role of touch in healing and how tragedy shaped her career Contact Julie:IG @handsinthesands FB: handsinthesandsEmail: handsinthesands@gmail.comWebsite: www.handsinthesands.comIG: @theradicalmassagetherapistWebsite: www.theradicalmassagetherapist.comEmail: Krista@theradicalrmt.com

1 Kesä 52min

In this episode of The Radical Massage Therapist Podcast, I chat with Olivia Sadler, RMT—an educator, mobile massage therapist, and end-of-life care advocate. Olivia shares her powerful journey into palliative and hospice massage, how personal loss shaped her purpose, and what it truly means to show up for someone in their most vulnerable moments. This episode touches on boundaries, grief, ethics, emotional regulation, and redefining self-care—not just for clients, but for massage therapists too.Whether you're curious about compassionate touch, hospice work, or building a more sustainable practice, this conversation will leave you moved, inspired, and radically reconnected to your purpose.- Olivia’s Website & Workshop Details: Anada MassageEnd-of-Life Doula Certificate Program: University of VermontAdditional Doula Training Options: Douglas College, Institute for Traditional Medicine (Toronto)Follow Olivia: @oliviasadlerrmt-⁠www.theradicalrmt.com⁠krista@theradicalrmt.com⁠@theradicalmassagetherapist⁠

18 Touko 1h 16min

In this episode of The Radical Massage Therapist Podcast, Krista chats with Brittany Long, the co-founder of Win With Systems and the self-proclaimed Queen of Evergreen. Brittany shares how massage therapists—especially introverts who hate writing emails, following up with clients, or asking for rebookings—can use AI tools like ChatGPT to streamline their communication, marketing, and admin tasks.We explore:✅ How AI can help with writing client emails, phone scripts, and treatment plans✅ Using automation to free up your schedule without sacrificing client care✅ How introverts can show up consistently in their marketing (without burning out)✅ Building a business that supports your life—not the other way around✅ Creating a “regret-free” career by intentionally designing your scheduleWhether you’re drowning in admin or feeling awkward about marketing, Brittany’s tips will help you use AI as your personal assistant—so you can spend more time doing what you love.👉 Connect with Brittany:Instagram: @womenthrivewithaiYouTube: Women Thrive With AIWebsite: winwithsystems.comPodcast: Moms Thrive with AI and Doable with AI-IG: @theradicalmassagetherapistWebsite: www.theradicalmassagetherapist.comEmail: Krista@theradicalrmt.com

4 Touko 29min

Are the people in your life lighting you up — or wearing you down? In this solo episode, I get real about how the energy and mindset of those around us shape our massage practices (and our lives). Inspired by the quote “You are the average of the five people you spend the most time with,”- Jim Rohn I’m sharing personal reflections, career shifts, and lessons from building a community of radical massage therapists who actually get it.If you’ve ever felt like the odd one out at your clinic or wanted to be more intentional with your inner circle, this episode is your permission slip to choose your people wisely — and become someone else's person, too.- No-Strings-Attached 30-Minute Career Chat HEREIG: @theradicalmassagetherapistWebsite: www.theradicalmassagetherapist.comEmail: Krista@theradicalrmt.com

30 Huhti 19min