The eFishery Scandal and its impact to Southeast Asia with Kristie Neo
Analyse Podcast9 Helmi 2025

The eFishery Scandal and its impact to Southeast Asia with Kristie Neo

"So that was back in 2021. And then after Revolution Precrafted, there was Zilingo in 2022, and then Tanihub and Investree - which were P2P lenders in 2023(24) - and then eFishery. So actually every single year we've been getting pretty big blow ups. But as I was looking at the cases for each of them, one thing I've noticed is the sophistication of the fraud is actually becoming more advanced." - Kristie Neo

Fresh out of the studio, Kristie Neo, an independent journalist covering tech and venture capital, joins us to dissect the rise of startup fraud in Southeast Asia and why it’s becoming more sophisticated. She shares her journey from broadcast journalism to investigative reporting, reflecting on the shift from high-growth hype to market corrections and corporate scandals. Kristie unpacks the eFishery scandal, explaining how founders manipulated financials and how investors got misled. She discusses why due diligence often fails, the role of unchecked valuations, and the impact of drying venture capital on the region’s startup ecosystem. Addressing investor confidence, Kristie explores what it will take to restore trust and accountability in Southeast Asia’s tech scene. Closing the conversation, she shares her vision for a more transparent startup ecosystem and what great looks like for the region’s next wave of entrepreneurs.

Episode Highlights:
[00:46] Quote of the Day by Kristie Neo
[01:07] The Rise and Fall of Southeast Asian Unicorns
[03:53] From Fundraising Frenzy to Market Correction
[09:22] Breaking Down the eFishery Scandal
[15:25] How Did eFishery Manipulate Its Financials?
[19:39] Why Investors Fell for the eFishery Story and Other Similar Ones
[22:51] The Evolution of Fraud: From Vanity Metrics to Revenue Manipulation
[27:59] Due Diligence & the Role of VCs in Startup Fraud
[31:45] How Will This Impact Future VC Investments in Southeast Asia?
[32:49] The Need for Legal Consequences for Founders Committing Fraud
[38:45] The Secondaries Market and the Liquidity Problem
[42:13] Southeast Asia’s Future: Can the Region Build Bold & Ambitious Businesses?
[46:23] Closing

Profile: Kristie Neo, Independent Journalist (former DealStreetAsia, CNBC, We Are Social & Channel News Asia) https://www.linkedin.com/in/kristieneo/ and her article: "Thank you eFishery, Southeast Asia is officially off the kool-aid" https://www.linkedin.com/pulse/thank-you-efishery-southeast-asia-officially-off-kool-aid-kristie-neo-h0z0c/

Podcast Information: Bernard Leong hosts and produces the show. The proper credits for the intro and end music are "Energetic Sports Drive." G. Thomas Craig mixed and edited the episode in both video and audio format. Here are the links to watch or listen to our podcast.

Analyse Asia Main Site: https://analyse.asia

Analyse Asia Spotify: https://open.spotify.com/show/1kkRwzRZa4JCICr2vm0vGl

Analyse Asia Apple Podcasts: https://podcasts.apple.com/us/podcast/analyse-asia-with-bernard-leong/id914868245

Analyse Asia YouTube: https://www.youtube.com/@AnalyseAsia

Analyse Asia LinkedIn: https://www.linkedin.com/company/analyse-asia/

Analyse Asia X (formerly known as Twitter): https://twitter.com/analyseasia

Analyse Asia Threads: https://www.threads.net/@analyseasia

Sign Up for Our This Week in Asia Newsletter: https://www.analyse.asia/#/portal/signup

Subscribe Newsletter on LinkedIn https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7149559878934540288

Jaksot(515)

Community in a Box with March Birch

Community in a Box with March Birch

"The key theme is you can be incredibly successful with the community, but you have to be intentional. Oftentimes what happened in my experience of observing other communities is that people would get...

5 Maalis 202252min

South China Morning Post's Digital Transformation Journey with Gary Liu

South China Morning Post's Digital Transformation Journey with Gary Liu

"I believe that we have made great change. I think five years is going to be the same, I think in five years when we look back, even if it doesn't look that way, as we build piece by piece, we will be...

24 Helmi 202253min

Global Coin Research & Web3 101 with Joyce Yang, Jin Kang & Daniel Kim

Global Coin Research & Web3 101 with Joyce Yang, Jin Kang & Daniel Kim

"I want GCR to build its brand verbally from the founders that we support. And we don't even ever have to promote ourselves at any point, it's that founders are able to recognize our value- add, or in...

19 Helmi 20221h 27min

Pace Enterprise & the Future of Finance in Asia Pacific with Turochas Fuad

Pace Enterprise & the Future of Finance in Asia Pacific with Turochas Fuad

"If the goal is to really democratize finance of businesses and consumers imagine that Mastercard and Visa has built an interchange network to facilitate payments across the globe. What if Pace can es...

13 Helmi 202235min

Rainforest & the rise of Ecommerce Aggregators in Asia Pacific with JJ Chai

Rainforest & the rise of Ecommerce Aggregators in Asia Pacific with JJ Chai

But fundamentally the core of the business, at least the way we see it, is that, we need to be great operators of these brands as a start, in fact the best operators for these brands. For us here, it'...

7 Helmi 202235min

AppWorks & Investing in Web3 with Jamie Lin

AppWorks & Investing in Web3 with Jamie Lin

"So as of today, I think the choice between DAO and equity is how bullish you are in the project. So if you're thinking that companies launching its first or second project, there's still a highly lik...

18 Tammi 202237min

Meta & What the Metaverse Opportunity means for Asia Pacific with Dan Neary

Meta & What the Metaverse Opportunity means for Asia Pacific with Dan Neary

"The important thing is, look, our mission hasn't changed. We're still focusing on helping people connect and finding communities and, and grow businesses. We've just very clearly put a stake in the g...

9 Tammi 202230min

The State of China in 2021 with Shai Oster

The State of China in 2021 with Shai Oster

"There's definitely decoupling happening in terms of tech. And I actually was really skeptical of the coupling until this year. And I'm like, wow, you're really going to be seeing it. But on the other...

2 Tammi 202240min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
psykopodiaa-podcast
rss-rahapodi
pomojen-suusta
rss-rahamania
ostan-asuntoja-podcast
juristipodi
rss-myyntikoulu
rss-seuraava-potilas
rss-draivi
sijoitusovi-podcast
rss-lahtijat
rss-startup-ministerio
herrasmieshakkerit
rahapuhetta
bakkari-tarinoita-tapahtumien-takahuoneista
lakicast
rss-h-asselmoilanen
rss-turha-edes-yrittaa