173. Nataly Kelly, CMO, Zappi -  AI or Die? How CMOs Can Prioritize AI Investments Under Pressure!

173. Nataly Kelly, CMO, Zappi - AI or Die? How CMOs Can Prioritize AI Investments Under Pressure!

In this episode, Nataly Kelly, CMO, Zappi, a leading consumer insights platform that connects brands with consumers. Through AI-powered software that delivers connected insights, Zappi empowers brands to make faster, smarter, and consumer-driven decisions by leveraging real-time, continuous consumer feedback.

We talked with Nataly about the pressure CMOs have to AI-enable their organization, both from internal demands as well as external requirements to stay competitive and efficient.

Some of the questions we discuss in this episode are:

  • What’s the biggest misconception about adopting AI in marketing that you’ve seen among CMOs?
  • With so many potential AI applications, how can CMOs determine where AI will deliver the most value for their specific organization?
  • How should CMOs balance the pressure to adopt AI quickly with the risk of making investments that don’t deliver results?
  • What metrics or indicators should CMOs use to evaluate the success of their AI initiatives?
  • What are some of the common mistakes CMOs make when integrating AI into their marketing strategy, and how can they avoid them?

It is clear that it is not about AI or not AI, it is about how and where to leverage AI for the greatest outcome of the business. Tune in to hear Nataly's thoughts on this from the CMO perspective.

Jaksot(210)

178. Maja Voje - GTM strategist and Best Selling Author - Why Every New Product (Especially AI) Needs an ECP Strategy!

178. Maja Voje - GTM strategist and Best Selling Author - Why Every New Product (Especially AI) Needs an ECP Strategy!

In this episode, we sit down with GTM strategist and best-selling author Maja Voje to dive deep into the concept of the Early Customer Profile (ECP) - and why it’s more important than ever in the AI e...

26 Maalis 202550min

177. Frederic Laziou, CEO, Puzzel - How to make the transition from a Feature Factory to an Outcome-Driven product approach!

177. Frederic Laziou, CEO, Puzzel - How to make the transition from a Feature Factory to an Outcome-Driven product approach!

In this episode, we speak with Frederic Laziou, CEO, Puzzel, a leading European provider of cloud-based contact center solutions, helping businesses deliver seamless customer service across multiple c...

19 Maalis 202554min

176. Maja Lindström, CPO, Talentech - Lessons learned from 8 acquisitions - The CPO perspective!

176. Maja Lindström, CPO, Talentech - Lessons learned from 8 acquisitions - The CPO perspective!

In this episode, we speak with Maja Lindström, CPO, Talentech, a leading developer of HR providing a seamless talent journey through a centralized platform. With main hubs in Oslo, Amsterdam, Stockhol...

5 Maalis 202553min

175. Mie Elmkvist Schneider, VP Sales & CS, Queue-it - The Sales Leadership KPI Dashboard!

175. Mie Elmkvist Schneider, VP Sales & CS, Queue-it - The Sales Leadership KPI Dashboard!

In this episode, we speak with Mie Elmkvist Schneider, VP of Sales & CS, Queue-it, a leading developer of virtual waiting room services, empowering 1,000+ organizations worldwide to build and nurture ...

27 Helmi 202556min

174. Marie Claire Silfer Head of Community Management, SaaSiest -  MC is in the house and here is why you should care!

174. Marie Claire Silfer Head of Community Management, SaaSiest - MC is in the house and here is why you should care!

This is a special episode with our very own MC, our new Head of Community Management over here at SaaSiest!  We're building this community in the open together with all of you, and in this episode, w...

19 Helmi 202539min

172. Diane Wiredu,  Founder, Lion Words - Message-Market Fit: How much does your message resonate with your customer?

172. Diane Wiredu, Founder, Lion Words - Message-Market Fit: How much does your message resonate with your customer?

In this episode, we speak to Diane Wiredu, a messaging expert and the founder of messaging consultancy Lion Words. She's been helping SaaS companies for a decade to achieve 'message-market fit. So the...

29 Tammi 202557min

171. Dirk Sahlmer,  Head of Origination, SaaS Group - 3 reasons why nobody will buy your SaaS

171. Dirk Sahlmer, Head of Origination, SaaS Group - 3 reasons why nobody will buy your SaaS

In this episode, we speak to Dirk Sahlmer, Head of Origination, at SaaS Group, a conglomerate of independent SaaS businesses founded by experienced industry veterans with proven entrepreneurial, inves...

22 Tammi 202537min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
psykopodiaa-podcast
rss-rahapodi
ostan-asuntoja-podcast
rss-rahamania
rahapuhetta
rss-laakispodi
rss-sisalto-kuntoon
herrasmieshakkerit
rss-lahtijat
rss-bisnesta-bebeja
rss-seuraava-potilas
inderespodi
rss-sami-miettinen-neuvottelija
leadcast
timanttia-hiomassa
rss-kohti-unelmia
rss-juurisyy-johtamisesta-kilpailuetua
rss-porssipodi