#424 - Using Intent Signals in Cold Outreach | Florin Tatulea | 30MPC Hall of Fame

#424 - Using Intent Signals in Cold Outreach | Florin Tatulea | 30MPC Hall of Fame

ACTIONABLE TAKEAWAYS: Signal Prioritization: Categorize signals (e.g., high-intent, time-based) with different response SLAs to ensure timely outreach. Call Blitz Culture: Multiple weekly call blitzes with a virtual sales floor create a high-energy, team-building cold calling environment. Effective Personalization: Don’t rely on signals alone; combine them with company insights to craft personalized, compelling outreach. 80/20 Email Framework: Provide reps with an 80% completed template (signal, company insight, ideal state, light CTA), letting them personalize the final 20%. FLORIN'S PATH TO PRESIDENTS CLUB: Head of Sales Development @ Common Room Director of Sales @ Barley Senior Manager, Sales Development @ Loopio Manager, Sales Development @ Loopio RESOURCES DISCUSSED: Join our weekly newsletter Things you can steal

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Why Your Discovery Call Isn’t Finding Real Problems | Bite-Sized Tactics

Why Your Discovery Call Isn’t Finding Real Problems | Bite-Sized Tactics

Max Licht (Enterprise AE @ MaestroQA) breaks down his shadow-based discovery process. This technique goes beyond typical discovery calls, allowing you to witness firsthand where inefficiencies and bot...

19 Touko 20257min

#461 - How to Run a Lightning-Fast Pipeline Review That Actually Works | Mark Nietzel

#461 - How to Run a Lightning-Fast Pipeline Review That Actually Works | Mark Nietzel

Mark Nietzel returns with the exact systems he used to lead his team to 110% of quota and earn a President’s Club trip to Barcelona. This episode is a tactical blueprint for pipeline accountability, d...

15 Touko 202537min

#460 - How to Quantify Business Pain Without Feeling Salesy | Meredith Chandler

#460 - How to Quantify Business Pain Without Feeling Salesy | Meredith Chandler

Get the official 30MPC Aligned Mutual Action Plan: https://30mpc.teamaligned.com/room/67a4ccb055dca14b5ff5be3a?avk=daf0c1b1e0bc Quantifying business impact without triggering sales pressure is hard...

13 Touko 202536min

#459 - The One Dashboard Every Sales Leader Should Build | John Sherer | 30MPC Hall of Fame

#459 - The One Dashboard Every Sales Leader Should Build | John Sherer | 30MPC Hall of Fame

Sales leaders—your CRM and dashboards are probably working against you. John Sherer shares tactical ways to clean the clutter, focus on the right metrics, and finally get reports that drive action (no...

12 Touko 202536min

#458 - How to Deliver Hard News and Lead Through Tough Times | Patricia DuChene

#458 - How to Deliver Hard News and Lead Through Tough Times | Patricia DuChene

FOUR ACTIONABLE TAKEAWAYS: Use the "Why, What, How" framework to communicate hard changes—always start with the why to reduce the shiver effect and maintain trust. Don't sugarcoat bad news—...

8 Touko 202535min

#457 - Say This to Start Discovery Calls with Instant Credibility | Jen Allen-Knuth

#457 - Say This to Start Discovery Calls with Instant Credibility | Jen Allen-Knuth

Enterprise sellers: this one’s a masterclass in leading high-impact discovery. Jen Allen-Knuth shares how to uncover deal-driving problems, guide calls with precision, and win executive trust with bet...

6 Touko 202535min

#456 - How to Hire Reps Who Actually Know How to Sell | Andrew Johnston | 30MPC Hall of Fame

#456 - How to Hire Reps Who Actually Know How to Sell | Andrew Johnston | 30MPC Hall of Fame

🎙 ACTIONABLE TAKEAWAYS: Coach reps on storytelling—it’s a foundational skill that improves every sales conversation. Evaluate rep interview performance based on the questions they ask, not...

5 Touko 202536min

#455 - How to Build Rep Onboarding That Actually Sticks | Jonah Mandel

#455 - How to Build Rep Onboarding That Actually Sticks | Jonah Mandel

Guestie VP of Sales Jonah Mandel is back—and he’s bringing a battle-tested blueprint for leading a 60-person sales org. From onboarding frameworks to emotional pulse checks, this episode is a mastercl...

1 Touko 202536min

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