Inside the $1 billion Nike rival, Brooks Running

Brooks Running may not be nearly as large as Nike or New Balance, but that doesn’t mean its impact on the sneaker industry isn’t still strong. The company – founded in the early 1900s to sell ballet slippers and bathing shoes – continues to be the top sneaker choice for serious runners. To maintain its pole position in running, Brooks has released a host of new innovations such as the Glycerin Max Road Shoe for a pricey $200. But fending off upstarts in running such as On and to a lesser extent, Decker’s outdoor owned Hoka won’t be easy. A resurgence at struggling Nike under new CEO Elliott Hill may also pose a risk. Yahoo Finance executive editor Brian Sozzi sits down with new Brooks Running CEO Dan Sheridan inside the Nasdaq Marketsite in Times Square ahead of the New York City Marathon. Sheridan reveals his vision for Brooks Running a few months into the top job and what Nike’s many stumbles have meant to the company’s growth. The long-time Brooks executive also shares what it’s like to be owned by Warren Buffett’s Berkshire Hathaway. Yahoo Finance's Opening Bid, brings you a high-octane take on the freshest analyst calls, wildest stock moves and shrewdest commentary in the business world. Executive Editor Brian Sozzi puts Wall Street's finest through their paces in this essential conversation for every investor - before the stock market opens. Find this episode's transcripts and more episodes of Opening Bid at https://finance.yahoo.com/videos/series/opening-bid/. Thoughts? Questions? Fan mail? Email us at yfpodcasts@yahooinc.com. 00:00-Dan Sheridan joins Opening Bid 05:00-The engineering arms race of shoes 14:00-Reflecting on the competitors 17:45-Running market in China grows with middle class 22:00-Talking parent company Berkshire Hathaway Yahoo Finance's Opening Bid is hosted by Brian Sozzi, and produced by Rachael Lewis-Krisky. As the CEO of Brooks Running, Dan Sheridan takes the reigns after serving in leadership roles across the company since 1998. Learn more about your ad choices. Visit megaphone.fm/adchoices