ISF Podcast11 Helmi 2025

S32 Ep5: Duncan Wardle - Embedding a Culture of Innovation into Everyone's DNA

Today, Steve sits down with Duncan Wardle, the former head of innovation and creativity at Disney. Duncan talks to Steve about his current work teaching leaders to embrace creativity and inspire innovation in their teams. He suggests practical ways that leaders can create a more collaborative and fun work culture that will lead to more successful outcomes and enhance their teams’ job fulfillment.

Key Takeaways:

We’re all born with creativity, and a great leader can unlock it within people who may have lost it along the way.
Creativity is the ability to have an idea; innovation is the ability to get that idea done.
With AI, we have the opportunity to hand off mundane tasks and give ourselves time to think, be creative, and innovate.

Tune in to hear more about:

Why it matters to say “yes, and…” instead of “no, because…”
The impact of AI on creativity and innovation
Actions leaders can take to spark more creativity within their organizations

Standout Quotes:

“I define creativity as the ability to have an idea, and I think we can all do that every day. I define innovation as the ability to get that done. That's the hard part.” - Duncan Wardle
“As leaders, we have responsibilities, we've got quarterly results, we've got bosses, we've got – but if the first two words out of our mouth are ‘no, because,’ they're the first two words when somebody comes at us with a new idea, they're not coming back in the door again, and they may have genius next week or next-. Just remind ourselves as leaders, we're not green lighting this idea for execution today. We're merely green housing it together, using ‘Yes, and.’ As leaders, if we can use ‘Yes, and’ before ‘No, because’ you can completely and utterly change your culture.” - Duncan Wardle
“Algorithms, and everything that AI will bring to the table, will merge with the human race, creativity, intuition, empathy, imagination, etc, we will merge to become a superhuman race.” - Duncan Wardle

Mentioned in this episode:

ISF Analyst Insight Podcast

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