185. Say Less, Mean More: Craft Compelling Communication

185. Say Less, Mean More: Craft Compelling Communication

How to captivate an audience and make your message stick.


Pitches and presentations don’t fall flat because speakers aren’t prepared. For Guy Kawasaki, it’s because speakers miss the point. “If all you're trying to do is inform, you're not going to pull it off. You have to entertain your audience.”

A renowned author, speaker, and entrepreneur, Kawasaki knows that the point of great storytelling isn’t about information, it’s about emotion. “Too many speakers think, ‘I need to inform my audience. I need to get my story across,’” he says. But throughout his career, formerly as Chief Evangelist at Apple and now co-founder of Canva, he’s shown how successful communication is about captivating audiences, not conveying facts. “If you entertain people, you have a chance of informing them.”

In this episode of Think Fast, Talk Smart, Kawasaki joins Matt Abrahams to explore practical strategies for building decks, structuring presentations, and tips for keeping audiences engaged. From investor pitches to keynote presentations, these strategies help create effective storytelling — in business and beyond.


Episode Reference Links:

Connect:


Chapters:

  • (00:00) - Introduction
  • (02:21) - The Key to Great Storytelling
  • (04:09) - The Purpose of a Pitch
  • (07:54) - How to Structure a Pitch Effectively
  • (09:26) - The 10-20-30 Rule for Slide Presentations
  • (12:52) - Using Images vs. Text in Presentations
  • (13:33) - Lessons from Podcasting
  • (15:04) - The Final Three Questions
  • (20:31) - Conclusion

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3. When Knowing Too Much Can Hurt Your Communication: How to Make Complex Ideas Accessible

3. When Knowing Too Much Can Hurt Your Communication: How to Make Complex Ideas Accessible

As communicators, we often need to take complex information (e.g., financial, technical, or scientific) and make it more understandable for our audience – we’re experts and they likely aren’t. But having so much knowledge on the topics we discuss can often make the job more difficult: we dive in too quickly, forget about our audience's needs, or use jargon that goes over their heads. In this episode of Think Fast, Talk Smart, strategic communications lecturers Matt Abrahams and Lauren Weinstein explore the “curse of knowledge” and offer specific techniques you can use to be more successful in getting your point across.Connect:Premium Signup >>>> Think Fast Talk Smart PremiumEmail Questions & Feedback >>> hello@fastersmarter.ioEpisode Transcripts >>> Think Fast Talk Smart WebsiteNewsletter Signup + English Language Learning >>> FasterSmarter.ioThink Fast Talk Smart >>> LinkedIn,  Instagram, YouTubeMatt Abrahams >>> LinkedIn   ********Thank you to our sponsors.  These partnerships support the ongoing production of the podcast, allowing us to bring it to you at no cost.Strawberry.me. Get 50% off your first coaching session today at Strawberry.me/smart

11 Helmi 202015min

2. Communicating Our Multiple Selves: How to Effectively Manage Your Reputation

2. Communicating Our Multiple Selves: How to Effectively Manage Your Reputation

How others perceive us in person and via social media can impact our careers and social standing. But we can build the reputation we want through conscious communication. On this podcast episode, strategic communication lecturers Matt Abrahams and Allison Kluger share techniques on effectively improving and managing your reputation.Connect:Premium Signup >>>> Think Fast Talk Smart PremiumEmail Questions & Feedback >>> hello@fastersmarter.ioEpisode Transcripts >>> Think Fast Talk Smart WebsiteNewsletter Signup + English Language Learning >>> FasterSmarter.ioThink Fast Talk Smart >>> LinkedIn,  Instagram, YouTubeMatt Abrahams >>> LinkedIn   ********Thank you to our sponsors.  These partnerships support the ongoing production of the podcast, allowing us to bring it to you at no cost.Strawberry.me. Get 50% off your first coaching session today at Strawberry.me/smart

30 Tammi 202017min

1. Speaking Without a Net: How to Master Impromptu Communication

1. Speaking Without a Net: How to Master Impromptu Communication

Most professional communication is spontaneous in nature: it’s providing feedback in the moment, answering questions, introducing people. On this podcast episode, Strategic Communication lecturer Matt Abrahams speaks with Stanford lecturers Adam Tobin and Dan Klein on how to become more comfortable and confident in in-the-moment speaking situations. Connect:Premium Signup >>>> Think Fast Talk Smart PremiumEmail Questions & Feedback >>> hello@fastersmarter.ioEpisode Transcripts >>> Think Fast Talk Smart WebsiteNewsletter Signup + English Language Learning >>> FasterSmarter.ioThink Fast Talk Smart >>> LinkedIn,  Instagram, YouTubeMatt Abrahams >>> LinkedIn   ********Thank you to our sponsors.  These partnerships support the ongoing production of the podcast, allowing us to bring it to you at no cost.Strawberry.me. Get 50% off your first coaching session today at Strawberry.me/smart

15 Tammi 202024min

Introducing Think Fast, Talk Smart: The Podcast

Introducing Think Fast, Talk Smart: The Podcast

Join Matt Abrahams, lecturer in strategic communication at Stanford Graduate School of Business, as he sits down with experts from across the world to discuss public speaking anxiety, speaking off the cuff, nailing a Q&A, and more.Connect:Premium Signup >>>> Think Fast Talk Smart PremiumEmail Questions & Feedback >>> hello@fastersmarter.ioEpisode Transcripts >>> Think Fast Talk Smart WebsiteNewsletter Signup + English Language Learning >>> FasterSmarter.ioThink Fast Talk Smart >>> LinkedIn,  Instagram, YouTubeMatt Abrahams >>> LinkedIn

10 Tammi 20201min

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