The Secret to Measuring the Success of SEO Changes to Your Site | Ep. #54

The Secret to Measuring the Success of SEO Changes to Your Site | Ep. #54

In Episode #54 Neil and Eric share their secrets for measuring the success of SEO changes you make to your website. Listen as they talk Google Search Console versus Google Analytics, and highlight how you should approach each tool. Time Stamped Show Notes: 00:25 – Today’s topic: How to Know if Your SEO Changes are ACTUALLY Working? 00:34 – Checkout Google Search Console 00:58 – As long as it says you’re going up—everything is typically all good 01:05 – Look at impressions 01:49 – When you make a technical SEO change, make a note of it and check back in 20 days via Google Search Console 03:23 – One framework to use, Brian Balfour experimentation framework 04:04 – All you need is a spreadsheet 04:14 – Neil lists the columns in his spreadsheet 04:30 – Tracking against 1 EID 05:15 – Set weekly growth meetings to review changes 05:40 – Take screen shots 2 or 3 times a month to track your data, because you will lose your history in Search Console 07:00 – GrowthBot.io can sync with Slack and preview key analytics 3 Key Points: You MUST use Google Search Console. When using GSC, be sure to take screen shots at least 2 or 3 times a month as history is not stored. Set weekly or monthly meetings to review SEO changes. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

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Neil & Eric's Marketing Software Stack #2258

Neil & Eric's Marketing Software Stack #2258

In episode #2258, we give you the lowdown on our marketing software stack at the moment. You can expect a long list of the different tools and sites we use, and how they all fit together. Tune in to l...

24 Loka 20226min

We Ran A Poll To Determine The Most Valuable Social Channel #2257

We Ran A Poll To Determine The Most Valuable Social Channel #2257

In episode #2257, we talk about the poll we ran to determine the most valuable social channel. Across the different platforms, the highest value was attached to YouTube, and it is not hard to see why....

23 Loka 20227min

How To Get Better At Marketing In 2023 #2256

How To Get Better At Marketing In 2023 #2256

In episode #2256, Neil and Eric talk about how to get better at marketing in 2023. Tuning in, you’ll hear our tips and strategies for how to improve your marketing, along with recommendations for reso...

22 Loka 20227min

How To Build A Billion Dollar Network #2255

How To Build A Billion Dollar Network #2255

In episode #2255, Neil and Eric discuss how to build a billion-dollar network. Tuning in, you’ll learn how Neil and Eric built their network, along with lessons they’ve learned throughout their career...

21 Loka 20228min

Can Engagement Pods Skyrocket Your Audience Growth? #2254

Can Engagement Pods Skyrocket Your Audience Growth? #2254

In episode #2254, Neil and Eric ask whether engagement pods can skyrocket your audience growth. Social media and the online landscape have drastically changed over the course of the last decade, and s...

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TCG bets $100M On Finding The Next 'Mr. Beast' #2253

TCG bets $100M On Finding The Next 'Mr. Beast' #2253

In episode #2253, Neil and Eric talk about how TCG is betting $100M on finding the next 'Mr. Beast'. We discuss the private equity firm, TCG, and why they invest in companies that define culture. We a...

19 Loka 20227min

Building a Skool Community with Sam Ovens #2252

Building a Skool Community with Sam Ovens #2252

In episode #2252, we chat with Sam Ovens, Founder of Skool, about building a Skool community and his approach to business. Tuning in you’ll hear Sam’s advice on how to create effective synergy between...

18 Loka 202212min

How to Grow a Media Company (led by Erik Rivera) #2251

How to Grow a Media Company (led by Erik Rivera) #2251

In episode #2251, Erik Rivera talks about how to grow a media company. He owns a holding company of pet businesses and he has recently opened up a handful of websites which he has transformed into med...

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