The Secret to Measuring the Success of SEO Changes to Your Site | Ep. #54

The Secret to Measuring the Success of SEO Changes to Your Site | Ep. #54

In Episode #54 Neil and Eric share their secrets for measuring the success of SEO changes you make to your website. Listen as they talk Google Search Console versus Google Analytics, and highlight how you should approach each tool. Time Stamped Show Notes: 00:25 – Today’s topic: How to Know if Your SEO Changes are ACTUALLY Working? 00:34 – Checkout Google Search Console 00:58 – As long as it says you’re going up—everything is typically all good 01:05 – Look at impressions 01:49 – When you make a technical SEO change, make a note of it and check back in 20 days via Google Search Console 03:23 – One framework to use, Brian Balfour experimentation framework 04:04 – All you need is a spreadsheet 04:14 – Neil lists the columns in his spreadsheet 04:30 – Tracking against 1 EID 05:15 – Set weekly growth meetings to review changes 05:40 – Take screen shots 2 or 3 times a month to track your data, because you will lose your history in Search Console 07:00 – GrowthBot.io can sync with Slack and preview key analytics 3 Key Points: You MUST use Google Search Console. When using GSC, be sure to take screen shots at least 2 or 3 times a month as history is not stored. Set weekly or monthly meetings to review SEO changes. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Jaksot(3249)

Prospects, MQLs, SQLs, Opportunities - What Do They All Mean?  | Ep. #1049

Prospects, MQLs, SQLs, Opportunities - What Do They All Mean? | Ep. #1049

In episode #1049, we discuss different types of leads. Tune in to hear the definitions of prospects, MQL’s, and SQL’s. We have committed to throwing a FREE Marketing School Live Event in Los Angeles....

15 Kesä 20197min

7 Reasons Why Your SEO Is Weak  | Ep. #1048

7 Reasons Why Your SEO Is Weak | Ep. #1048

In episode #1048, we discuss 7 reasons why your SEO is weak. Tune in to hear the 7 reasons. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on t...

14 Kesä 20198min

Podcasts Are Appearing in Google SERPs. Here's What You Should Do  | Ep. #1047

Podcasts Are Appearing in Google SERPs. Here's What You Should Do | Ep. #1047

In episode #1047, we discuss how podcasts are showing up in SERPs. Tune in to hear what you should do in order to take advantage of this. We have committed to throwing a FREE Marketing School Live Ev...

13 Kesä 20197min

The Hardest SEO Signal to Manipulate  | Ep. #1046

The Hardest SEO Signal to Manipulate | Ep. #1046

In episode #1046, we discuss the hardest SEO signal to manipulate. Tune in to hear why it’s so difficult and what you can do about it. We have committed to throwing a FREE Marketing School Live Event...

12 Kesä 20199min

Google's Top 3 Ranking Factors For 2019 | Ep. #1045

Google's Top 3 Ranking Factors For 2019 | Ep. #1045

In episode #1045, we discuss Martin Splitt’s top three ranking factors for 2019. Tune in to hear if we agree with Martin. We have committed to throwing a FREE Marketing School Live Event in Los Angel...

11 Kesä 201911min

3 Tips For Better Subject Lines | Ep. #1044

3 Tips For Better Subject Lines | Ep. #1044

In episode #1044, we discuss tips for better subject lines. Tune in to hear what you could be doing better. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out ...

10 Kesä 201910min

How Eric Siu's Marketing His Brand New Startup | Ep. #1043

How Eric Siu's Marketing His Brand New Startup | Ep. #1043

In episode #1043, we discuss how Eric is marketing his new startup. Tune in to hear how he’s pushing his new product. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. ...

9 Kesä 201911min

Why We Aren't the CEOs of Our Own Companies And Why You Shouldn't Be Either | Ep. #1042

Why We Aren't the CEOs of Our Own Companies And Why You Shouldn't Be Either | Ep. #1042

In episode #1042, we discuss why we aren’t the CEO’s of our own companies. Tune in to hear why being your own CEO isn’t the greatest idea. We have committed to throwing a FREE Marketing School Live E...

8 Kesä 20198min

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